Morgan Stanley cuts target for Sonic Automotive stock from USD 72.00 to USD 57.00

Published on 10/06/2026 at 10:12 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter revenue rose 8.00 percent to USD 3.9 billion. Sonic Automotive stock costs EUR 56.25 versus EUR 55.75, plus 0.90 percent.

SAH, US83545G1022, Illustration mit AI erstellt.

Sonic Automotive (ISIN US83545G1022) was trading at EUR 56.25 at Lang & Schwarz on October 6, 2026 at 10:05 a.m. CEST, plus 0.90 percent versus the prior close of EUR 55.75. Markets Insider reported on October 5, 2026 that Morgan Stanley cut its Sonic Automotive target from USD 72.00 to USD 57.00 and kept an Underweight rating.

Target cut highlights earnings pressure

The reduction equals 20.83 percent from the former USD 72.00 target. Morgan Stanley cited negative earnings revisions, higher interest rates and oil prices, as well as regulatory and technology-related pressure, in its research note dated October 5, 2026.

The target sits below the latest US market reference. Sonic Automotive was last at USD 62.63 on the NYSE on October 5, 2026 at 4:00 p.m. ET, while its 52-week range was USD 54.11 to USD 113.67. The range puts the stock USD 8.52 above its yearly low and USD 51.04 below its yearly high.

Second-quarter revenue rose 8 percent

Sonic Automotive reported USD 3.9 billion in total revenue for the second quarter of 2026, up 8.00 percent from the prior-year period. Reported net income was USD 57.4 million, while adjusted net income reached USD 58.3 million.

Adjusted earnings per diluted share came to USD 1.82 in the second quarter of 2026. EchoPark contributed USD 582.9 million in segment revenue, and its adjusted EBITDA was USD 13.9 million for the period. The figures give the target cut a direct operating context: revenue expanded, but the analyst view points to pressure on future earnings estimates.

MarketBeat lists October 22, 2026 as the date for Sonic Automotive's third-quarter 2026 results, with expected revenue of USD 4.05 billion and consensus earnings per share of USD 1.83.

Stock remains above its yearly low

Sonic Automotive's market capitalization was USD 2.1 billion as of October 5, 2026. At Lang & Schwarz, the stock was trading at EUR 56.25 on October 6, 2026 at 10:05 a.m. CEST, plus 0.90 percent versus the Lang & Schwarz prior close of EUR 55.75.