Kangwon Land stock targets KRW3 trillion revenue under new plan
Published on 10/30/2026 at 02:37 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSStrategie setzt neue Schwerpunkte
- Der Betreiber will Wachstum mit Erlebnis-Tourismus, einem unterhaltungsorientierten Casino und nachhaltiger Entwicklung verbinden.
- Zu den weiteren Zielen gehören bessere Kundenzufriedenheit, höhere ESG-Bewertungen und ein stärkerer Beitrag zur regionalen Wirtschaft.
Kangwon Land approved a revised mid- to long-term management strategy on October 26, setting a new framework for 2027 to 2031 with a longer-term view toward 2035. The plan includes a target of KRW3 trillion in total annual revenue, according to The Asia Business Daily.
Strategy broadens beyond casino revenue
The board-approved framework replaces the company's previous 2030 management strategy. Kangwon Land said the revised approach is intended to secure future growth drivers, reinforce its role as a public institution and create an execution-focused management system.
The company's new vision describes Kangwon Land as a global public-purpose complex resort designed to bring enjoyment to customers and vitality to the region. Its revised values are happiness, mutual growth, innovation and responsibility.
Tourism and regional development
The strategy identifies four directions: strengthening competitiveness in experience-based tourism, creating a healthy entertainment-oriented casino, revitalising regions affected by the decline of the coal industry and increasing corporate value through sustainable growth.
Alongside its financial target, Kangwon Land aims to achieve a very high rating in the Public Customer Satisfaction Index. It also seeks an S rating in overall ESG evaluations and an S rating for its contribution to the local economy.
Investor context
The strategy matters for investors because it sets operating and public-policy objectives at the same time. Delivering the revenue ambition will depend on the resort's ability to improve its tourism appeal while maintaining customer trust and meeting its regional responsibilities. The announcement itself does not establish a direct share-price reaction.
Kangwon Land company profile
- Company: Kangwon Land
- Home market: South Korea
- Quoted ticker: 035250.KS
- Strategy period: 2027 to 2031, with a view toward 2035
- Revenue goal: KRW3 trillion annually
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