JPMorgan cuts target for Rocket Companies stock to USD 12.50

Published on 10/14/2026 at 01:46 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

JPMorgan's target fell to USD 12.50 on October 12, 2026. Morgan Stanley's target for Rocket Companies stock fell to USD 16.00.

Analyst targets move lower

JPMorgan reduced its Rocket Companies target from USD 14.00 to USD 12.50 on October 12, 2026.
Morgan Stanley lowered its target from USD 19.00 to USD 16.00 while retaining an Overweight rating.
Rocket Companies is scheduled to report third-quarter results on October 29, 2026.

RKT, US77311W1018, Illustration mit AI erstellt.

Rocket Companies (ISIN US77311W1018) faced a lower analyst valuation after JPMorgan cut its price target from USD 14.00 to USD 12.50 on October 12, 2026. According to MarketBeat, JPMorgan retained a Neutral rating.

Three target changes shape sentiment

The sequence began on October 5, 2026, when Barclays lowered its target from USD 17.00 to USD 15.00 and retained an Overweight rating, according to MarketBeat. Morgan Stanley then cut its target from USD 19.00 to USD 16.00 while keeping an Overweight rating, as Markets Insider reported on October 12, 2026.

The revisions put more weight on Rocket's near-term mortgage outlook than on its recent operating gains. MarketBeat reported a consensus Moderate Buy rating and an average target of USD 19.12 on October 12, 2026, while also citing the company's USD 2.76 billion revenue and USD 0.16 earnings per share in the latest reported quarter.

What does the target cut mean?

Rocket's second-quarter 2026 earnings call showed adjusted revenue of USD 2.8 billion and an adjusted EBITDA margin of 28 percent, up from 26 percent in the first quarter of 2026, according to the Yahoo Finance transcript dated August 6, 2026. The same call gave third-quarter adjusted revenue guidance of USD 2.5 billion to USD 2.7 billion.

That guidance is the key counterweight to the target cuts. Rocket reported purchase market share of 6.2 percent and refinance market share of 14.3 percent in the second quarter of 2026, compared with 5.5 percent and 12.2 percent in the fourth quarter of 2025, respectively, according to the transcript.

Next report date is October 29

Rocket Companies is scheduled to report third-quarter 2026 results on October 29, 2026, after the market closes, according to Tickzen. The report will test whether the USD 2.5 billion to USD 2.7 billion guidance range can hold while mortgage affordability remains pressured.