JPMorgan cuts target for ProSiebenSat1 stock to EUR 10.90

Published on 10/15/2026 at 12:43 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

First-half revenue was EUR 1,544.00 million, down EUR 151.00 million year over year. ProSiebenSat1 stock costs EUR 3.22 on October 15, 2026 versus EUR 3.25.

Analyst caution and operating recovery

JPMorgan cut its ProSiebenSat1 target from EUR 11.10 to EUR 10.90 on October 13, 2026.
First-half revenue reached EUR 1,544.00 million versus EUR 1,695.00 million in the prior-year period.
ProSiebenSat1 stock trades at EUR 3.22 at 12:35 p.m. CEST at Lang & Schwarz on October 15, 2026, 0.92 percent below the Xetra close of October 14, 2026.

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ProSiebenSat1 stock (ISIN DE000PSM7770) was trading at EUR 3.22 at Lang & Schwarz on October 15, 2026 at 12:35 p.m. CEST, down 0.92 percent versus the Xetra close of October 14, 2026 at EUR 3.25. The latest analyst move came from JPMorgan, which cut its price target from EUR 11.10 to EUR 10.90 on October 13, 2026, according to Eulerpool.

What changed in the target?

The reduction leaves JPMorgan's target EUR 7.68 above the Lang & Schwarz price. That comparison points to a wide valuation gap, while the lower target signals a more cautious view of the broadcaster's near-term prospects.

The operating picture is mixed. In its first-half 2026 results, ProSiebenSat.1 reported revenue of EUR 1,544.00 million, compared with EUR 1,695.00 million in the prior-year period. EBITDA improved by EUR 152.00 million to EUR 124.00 million, turning positive from a loss of EUR 28.00 million.

Three dates explain the story

On August 6, 2026, ProSiebenSat.1 reported first-half revenue of EUR 1,544.00 million and confirmed its 2026 outlook through ProSiebenSat.1. On September 21, 2026, the company announced that its next quarterly statement would be published on November 12, 2026, as reported by TradingView. On October 13, 2026, JPMorgan lowered its target to EUR 10.90 from EUR 11.10, according to Eulerpool.

When is the next report?

ProSiebenSat.1 is scheduled to publish its third-quarter and nine-month results on November 12, 2026. The report will test whether the EUR 152.00 million first-half EBITDA improvement can offset weaker revenue and advertising trends.

Stock stays below its yearly high

The stock remains near the lower end of its EUR 3.10 to EUR 5.79 52-week range. Market capitalization stood at EUR 750.6 million as of October 15, 2026, while the company's confirmed outlook combines slight organic revenue growth with a significant year-over-year EBITDA increase.

ProSiebenSat1 was trading at EUR 3.22 at Lang & Schwarz on October 15, 2026 at 12:35 p.m. CEST, down 0.92 percent versus the Xetra close of October 14, 2026 at EUR 3.25. The further course of trading is shown by the continuously updated real-time quote of ProSiebenSat1 stock.