JD Sports reports weaker half-year profit as stock trades at EUR 1.08

Published on 10/15/2026 at 13:35 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Online sales rose 5.20 percent in the 26 weeks to August 1, 2026. JD Sports stock trades at EUR 1.08 on October 15, 2026.

Results and upcoming shareholder dates

JD Sports reported GBP 5,899 million in sales for the 26 weeks to August 1, 2026.
Full-year profit before tax and adjusting items remains guided at GBP 700 million to GBP 800 million.
JD Sports stock trades at EUR 1.08 at 1:31 p.m. CEST at Lang & Schwarz on October 15, 2026.
The next trading statement is scheduled for November 19, 2026.

JD Sports, GB00BM8Q5M07, Illustration mit AI erstellt.

JD Sports (ISIN GB00BM8Q5M07) reported GBP 5,899 million in sales for the 26 weeks to August 1, 2026, down 0.70 percent from the prior period. The half-year update from JD Sports also showed adjusted profit before tax falling 19.70 percent to GBP 282 million on September 23, 2026.

Margin pressure shapes the results

Gross margin fell to 46.80 percent from 47.00 percent in the 26 weeks to August 1, 2026, while operating profit before adjusting items declined 20.50 percent to GBP 294 million. Like-for-like sales fell 2.80 percent, making the reported 5.20 percent growth in organic online sales an important counterweight.

JD Sports maintained full-year guidance for profit before tax and adjusting items of GBP 700 million to GBP 800 million and free cash flow of GBP 460 million to GBP 520 million. The company also reported net cash of GBP 168 million at August 1, 2026, compared with net debt of GBP 125 million a year earlier, according to JD Sports.

What changed across the year?

The chronology shows three measurable developments. On September 23, 2026, JD Sports reported GBP 5,899 million of half-year sales and GBP 282 million of adjusted profit before tax, according to JD Sports. On October 2, 2026, Shore Capital cut its target from GBp 81 to GBp 75, as reported by the company coverage on MarketBeat. On October 15, 2026, the same report said the stock had moved above its 200-day moving average.

Dates for shareholders

The next two substantiated dates are October 29, 2026, the ex-dividend date for the 0.40 pence interim dividend, and November 19, 2026, the scheduled Q3 2026/27 trading statement, both listed in the JD Sports release.

Stock price and retail outlook

For investors, the central tension is clear: online growth and stronger cash balances offset weaker like-for-like sales and lower margins. The November trading statement will show whether the GBP 700 million to GBP 800 million profit range remains supported after the important second-half retail period.

JD Sports was trading at EUR 1.08 at Lang & Schwarz on October 15, 2026 at 1:31 p.m. CEST.

The further course of trading is shown by the continuously updated real-time quote of JD Sports stock.