Imperial Brands announces GBP 1.5 billion buyback: Imperial Brands stock gains 2.79 percent

Published on 10/15/2026 at 13:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Fiscal 2026 profit growth guidance is 3.00 to 5.00 percent. Imperial Brands stock costs EUR 33.88 on October 15, 2026 versus Xetra close EUR 32.96.

Buyback and results set the agenda

Imperial Brands announced a GBP 1.5 billion fiscal 2027 buyback on October 8, 2026.
Fiscal 2026 adjusted operating profit guidance remains 3.00 to 5.00 percent growth.
Imperial Brands stock trades at EUR 33.88 at 1:12 p.m. CEST at Lang & Schwarz on October 15, 2026, 2.79 percent above the Xetra close of October 14, 2026.
Jefferies reiterated a Buy rating with a GBp 3,500.00 target on October 9, 2026.

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Imperial Brands (ISIN GB0004544929) was trading at EUR 33.88 at Lang & Schwarz on October 15, 2026, at 1:12 p.m. CEST, up 2.79 percent versus the Xetra close of October 14, 2026, at EUR 32.96. On October 8, 2026, Imperial Brands announced a GBP 1.5 billion share buyback for fiscal 2027 while reaffirming its operating targets.

Buyback adds to capital returns

The October 8 update said the company had completed its GBP 1.45 billion fiscal 2026 repurchase. The new program is scheduled to run through October 29, 2027, extending a capital-return strategy that has reduced issued share capital by more than 21 percent since October 2022.

The same update projected more than GBP 2.2 billion of free cash flow for fiscal 2026 and at least GBP 320 million of savings by 2030. The company also expects adjusted operating profit to grow between 3.00 percent and 5.00 percent for fiscal 2026, while next-generation product revenue is expected to grow at a double-digit rate.

What does the target say about valuation?

Jefferies reiterated a Buy rating and a GBp 3,500.00 price target in a report dated October 9, 2026, according to Markets Insider. The target is stated in pence, while the German quote is in euros, so the two figures are separate market references rather than a single return calculation.

Results date sets the next checkpoint

Imperial Brands is due to announce full-year results for the year ended September 30, 2026, on November 17, 2026. The company has also set October 29, 2027, as the deadline for completing the fiscal 2027 buyback. Those dates put the next test of cash generation and operating delivery ahead of the longer capital-return timetable.

Stock stays below its yearly high

The euro quote sits within a 52-week range of EUR 28.30 to EUR 38.40 as of October 15, 2026. For investors, the October update leaves cash returns as the immediate support while the November results must substantiate the operating-profit guidance.

The further course of trading is shown by the continuously updated real-time quote of Imperial Brands stock.