ICICI Pru Life stock: EzyGrow adds 2X and 3X premium funding
Published on 11/11/2026 at 00:42 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSNew plan broadens financial protection
- ICICI Life launched EzyGrow, a unit-linked policy combining insurance protection, market-linked investment and retirement planning.
- The product will be distributed online through an exclusive Policybazaar partnership.
- The launch strengthens the insurer's focus on integrated products for long-term household financial goals.
ICICI Life Insurance launched EzyGrow on November 3, introducing a unit-linked insurance plan that combines life protection, market-linked investment opportunities and retirement planning. The company said the product is designed to help families continue funding long-term goals after an unforeseen event.
The launch was announced by PR Newswire, which identified ICICI Life Insurance as the source of the release. The plan offers premium funding choices that can support a policyholder's financial commitments if the life assured dies. It also includes a Family Income Benefit and features linked to wealth creation and retirement withdrawals.
Online distribution targets long-term goals
ICICI Life said EzyGrow will be distributed online through an exclusive partnership with Policybazaar. The product includes a Retirement or Whole Life option with a Systematic Withdrawal Plan, partial withdrawals and the ability to continue managing the policy under permitted conditions after the death of the life assured.
For investors, the launch points to continued product development around protection, savings and retirement rather than a single-purpose insurance offering. Market-linked components also mean policyholders bear investment risk in the relevant investment portfolio, as stated on the company's product pages.
ICICI Life competes across India's private market
ICICI Life Insurance, formerly ICICI Prudential Life Insurance Company, is based in Mumbai and provides protection, savings and retirement solutions across individual and corporate segments in India. Its products include term insurance, unit-linked plans, guaranteed savings products and annuities. The company operates among India's major private life insurers alongside SBI Life, HDFC Life and Axis Max Life, while LIC remains the country's largest life insurer by assets under management according to News4Bharat.
ICICI Life Insurance at a glance
- Company: ICICI Life Insurance Limited, formerly ICICI Prudential Life Insurance Company Limited
- ISIN: INE726G01019
- Primary market: India
- Business: Protection, savings and retirement solutions
- Registered office: Mumbai, India
Indian equities provide the broader market context for the company, with the BSE Sensex serving as a key domestic benchmark.
