Harley-Davidson stock gained 2.86 percent as Q2 beat estimates
Published on 10/07/2026 at 01:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Harley-Davidson stock (ISIN US4128221086) was last at USD 26.94 on the NYSE on October 6, 2026, up 2.86 percent from USD 26.19. The move followed a fresh analyst upgrade, while the companys latest reported quarter delivered an earnings beat.
Q2 earnings beat expectations
In Q2 2026, Harley-Davidson reported revenue of USD 1.23 billion, down 5.9 percent from the prior-year quarter, while diluted EPS reached USD 0.75 versus USD 0.65 consensus, according to MarketBeat.
The earnings mix was uneven. Revenue contracted, but the USD 0.10 EPS beat and the companys updated retail outlook give the stock a more measurable operating test for the second half of 2026.
Harley-Davidson lifted its 2026 HDMC retail-unit guidance to 133,500-138,500 units from 130,000-135,000 units. The company also guided to HDMC operating income of USD 10 million-50 million, according to Yahoo Finance in the Q2 earnings-call transcript dated July 23, 2026.
Citi raises its price target
On October 5, 2026, Citi upgraded Harley-Davidson to Buy from Neutral and lifted its price target to USD 33 from USD 31, as CNBC reported. The new target lies 22.5 percent above the October 6 stock price.
The broader view remains more cautious than Citi. The consensus rating is Hold across 13 analysts, with an average price target of USD 28.20, which lies 4.7 percent above the stock price, according to MarketBeat. That gap leaves the next quarterly report as the clearest test of whether improved retail demand can offset lower reported revenue.
Stock stays below yearly high
Harley-Davidson stock traded between USD 26.55 and USD 27.14 on October 6, 2026, against a 52-week range of USD 17.09 to USD 28.86. Its USD 2.8 billion market capitalization places the analyst debate against a company with a modest equity value relative to its global motorcycle brand.
Harley-Davidson stock was last at USD 26.94 on the NYSE on October 6, 2026 at 4:00 p.m. ET, with a daily gain of 2.86 percent.
Harley-Davidson stock key facts
- Company: Harley-Davidson, Inc.
- ISIN: US4128221086
- Ticker: HOG
- Trading venue: NYSE
- Price (as of October 6, 2026, 4:00 p.m. ET): USD 26.94
- Market capitalization: USD 2.8 billion (as of October 6, 2026)
- 52-week range: USD 17.09-28.86 (as of October 6, 2026)
- Sector / Industry: Consumer Discretionary / Motor Vehicles
Upcoming dates for Harley-Davidson stock
- October 28, 2026: Q3 2026 earnings report
