Hana Securities cuts target to KRW 120,000 for Lotte Shopping stock
Published on 10/20/2026 at 04:28 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSRetail signals and forecasts
- Hana Securities cut its target to KRW 120,000 on October 19, 2026.
- Second-quarter revenue rose 4.0 percent to KRW 3.49 trillion.
- Market capitalization stood at KRW 2.5 trillion on October 20, 2026.
Lotte Shopping (ISIN KR7023530009) drew a KRW 120,000 target from Hana Securities on October 19, 2026, down from KRW 140,000, as Newspim reported. The revision puts department-store operating leverage and third-quarter earnings estimates at the center of the stock story.
Three dates frame the shift
On October 13, 2026, Lotte Shopping introduced shareholder benefits offering coupons of 10.00-20.00 percent, according to the company coverage summarized by ATS View. On October 19, 2026, Hana Securities lowered its target from KRW 140,000 to KRW 120,000, a 14.30 percent cut, while retaining its stated investment view, according to Newspim. On October 20, 2026, third-quarter operating profit consensus stood at KRW 178.6 billion, down 1.40 percent from KRW 181.1 billion a month earlier, according to Chosun Biz.
What does the forecast mean?
The earnings gap is material because Hana Securities estimated third-quarter revenue at KRW 3.6139 trillion and operating profit at KRW 172.0 billion, below its KRW 181.0 billion market expectation, according to Newspim. The report attributed the pressure to weaker department-store leverage after stronger gains in other retail channels. It also cited large-mart same-store sales growth of at least 18.00 percent from July through September as a counterweight.
The latest reported operating picture was firmer than the forecast debate suggests. In the second quarter of 2026, revenue reached KRW 3.49 trillion, up 4.00 percent year over year, while operating profit was KRW 89.9 billion and net income was KRW 14.6 billion, according to ATS View. The operating margin was 2.60 percent, compared with 7.10 percent in the first quarter of 2026.
Price and market position
Lotte Shopping was trading at KRW 88,700 on the Korea Exchange at 11:04 a.m. KST on October 20, 2026. Its market capitalization was KRW 2.5 trillion, while the 52-week range was KRW 62,700.00 to KRW 211,000.00 on the same date. The company operates department stores and general retail businesses, with online commerce, supermarkets, home shopping and cinema operations adding to the group profile.
Lotte Shopping key facts
- Company: Lotte Shopping Co., Ltd.
- ISIN: KR7023530009
- Ticker: 023530.KS
- Primary exchange: Korea Exchange, KOSPI market
- Market capitalization: KRW 2.5 trillion (as of October 20, 2026)
- 52-week range: KRW 62,700.00-211,000.00 (as of October 20, 2026)
- Sector / Industry: Consumer Cyclical / Department Stores
Market context: Market report KOSPI.
