Gray Media raises political ad guidance. Gray Media stock gains 1.00 percent

Published on 10/05/2026 at 07:42 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Ad guidance is USD 188.00-195.00 for third quarter 2026. Gray Media stock costs EUR 4.05 on October 5, 2026 versus EUR 4.01, plus 1.00 percent.

GTN, US3893751061, Illustration mit AI erstellt.

Gray Media (ISIN US3893751061) was trading at EUR 4.05 at Lang & Schwarz on October 5, 2026 at 7:39 a.m. CEST, plus 1.00 percent versus the prior close of EUR 4.01. On September 28, 2026, StockTitan reported that Gray Media had raised its third-quarter political advertising guidance.

Political ads reach USD 188.00-195.00

Gray Media lifted its political advertising revenue guidance for the quarter ending September 30, 2026, to USD 188.00-195.00 from USD 165.00-185.00, according to the September 28, 2026 filing linked by StockTitan. The same update lifted the low end of total revenue guidance to USD 950.00 million from USD 935.00 million, while the high end stayed at USD 965.00 million.

The guidance update also moved corporate and administrative expense guidance to USD 30.00-35.00 million from USD 35.00-40.00 million for the quarter. That combination gives the political advertising range a larger role in the near-term outlook than the unchanged high end of total revenue guidance.

Analysts weigh a USD 7.88 target

Gray Media's latest analyst snapshot carries a consensus target of USD 7.88 and a Moderate Buy rating, with three Buy ratings, two Hold ratings and one Sell rating, according to MarketBeat on October 1, 2026. The report also said Zacks Research upgraded Gray Media from Hold to Strong Buy.

The latest structured quote showed a market capitalization of USD 443.4 million and a 52-week range of USD 3.55-6.44 as of October 2, 2026. Gray Media's common stock trades on the New York Stock Exchange under ticker GTN, as identified in the September 28 filing.

Results arrive November 6

Gray Media plans to release results for the quarter ending September 30, 2026, on November 6, 2026, with an earnings call at 11:00 a.m. Eastern Time, according to Yahoo Finance on October 2, 2026. The reporting date puts the updated political advertising range ahead of the next formal test of revenue and cost performance.

Gray Media stock at EUR 4.05

In the pre-market, Gray Media stock stood at EUR 4.05 at Lang & Schwarz on October 5, 2026 at 7:39 a.m. CEST, plus 1.00 percent versus the Lang & Schwarz prior close of EUR 4.01 dated October 2, 2026.