Gray Media raises ad guidance. Gray Media stock has a USD 7.88 target

Published on 10/02/2026 at 14:09 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Political ad guidance rises to USD 188.00 million-USD 195.00 million for the third quarter. Gray Media stock costs EUR 4.03 on October 2, 2026 after EUR 4.04, minus 0.25 percent.

GTN, US3893751061, Illustration mit AI erstellt.

Gray Media (ISIN US3893751061) was trading at EUR 4.03 at Lang & Schwarz on October 2, 2026 at 2:02 p.m. CEST, minus 0.25 percent versus the prior close of EUR 4.04. The company raised third-quarter political advertising guidance to USD 188.00 million-USD 195.00 million from USD 165.00 million-USD 185.00 million on September 28, 2026, while MarketBeat cited a USD 7.88 consensus target for Gray Media stock.

Political ads lift the outlook

According to GlobeNewswire on September 28, 2026, Gray also lifted total revenue guidance for the quarter ending September 30, 2026, to USD 950.00 million-USD 965.00 million from USD 935.00 million-USD 965.00 million. The high end stayed unchanged, so the revision concerns the lower boundary.

The political advertising range is the larger change. Its midpoint moved from USD 175.00 million to USD 191.50 million, while the prior-year comparison in the release showed USD 8.00 million of political advertising revenue for the quarter ended September 30, 2025. Core advertising guidance shifted from flat to down 1 percent to flat year over year.

Results provide a second test

Gray Media's second-quarter 2026 results provide the latest reported operating comparison. MarketBeat reported revenue of USD 839.00 million, up 8.70 percent year over year, and adjusted earnings per share of USD 0.21 versus a consensus loss of USD 0.08. The result beat the consensus by USD 0.29 per share.

For investors, the contrast is clear: political advertising is expanding the near-term revenue range, while core advertising is still guided between a 1 percent decline and flat growth. Gray expects to publish third-quarter 2026 results on November 6, 2026, according to GlobeNewswire.

Stock stays below its yearly high

Gray Media had a market capitalization of USD 440.5 million and a 52-week range of USD 3.55-USD 6.44 as of October 1, 2026. The Lang & Schwarz price is an intraday euro quotation, while the primary listing is on the NYSE in US dollars.