Genesco launches Wrangler footwear collection as Genesco stock stays at EUR 32.60
Published on 10/08/2026 at 18:26 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSKey points in brief
- Genesco launched its Wrangler footwear collection on September 15, 2026, adding a new branded product line.
- Fiscal second-quarter 2027 revenue reached USD 529.86 million, down 3.00 percent year over year, while diluted earnings per share improved to USD 0.32.
- The Lang & Schwarz quote stood at EUR 32.60 on October 8, 2026, unchanged from the EUR 32.60 prior close.
- Five analysts had a Moderate Buy consensus and an average 12-month target of USD 36.00 on October 1, 2026.
Genesco stock stood at EUR 32.60 at Lang & Schwarz on October 8, 2026 at 6:15 p.m. CEST, unchanged from the prior close of EUR 32.60. According to Genesco in its latest news listing, the footwear retailer launched its Wrangler footwear collection on September 15, 2026.
Three events shaped the stock
On July 9, 2026, director Gregory Sandfort bought 2,958 Genesco shares at an average price of USD 33.80, according to MarketBeat.
On September 3, 2026, Genesco reported fiscal second-quarter 2027 revenue of USD 529.86 million, down 3.00 percent from USD 546.00 million a year earlier. Diluted earnings per share improved to USD 0.32 from a loss of USD 1.79 in the prior-year quarter, according to TradingView.
On September 15, 2026, the Wrangler footwear launch became the latest dated event in the sequence. Genesco operates more than 1,230 retail stores and reported USD 572 million of digital revenue in fiscal 2026, according to its company overview.
What does the launch add?
The Wrangler collection gives Genesco another branded footwear offer while its retail network spans the United States, Canada and the United Kingdom. The company generated USD 2.4 billion in fiscal 2026 net sales, while digital revenue represented 25.00 percent of retail sales, according to Genesco.
Analysts keep targets near the quote
Five brokerages carried a Moderate Buy consensus and an average 12-month price target of USD 36.00 on October 1, 2026, according to MarketBeat. The same overview listed three hold ratings and two strong-buy ratings, giving the consensus a measured rather than unanimous profile.
Next date on the calendar
Yahoo Finance listed December 3, 2026 as the estimated date for Genesco's next earnings release. That date follows the September 3 fiscal second-quarter report and gives the Wrangler launch several weeks of operating history before the next scheduled update.
Stock remains unchanged after the close
Genesco stock was unchanged at EUR 32.60 at Lang & Schwarz on October 8, 2026 at 6:15 p.m. CEST, compared with the EUR 32.60 prior close. The quote carried a market capitalization of USD 406.8 million and a 52-week range of USD 21.93 to USD 43.60 as of October 8, 2026. The further course of trading is shown by the continuously updated real-time quote of Genesco stock.
Genesco at a glance
- Company: Genesco Inc.
- ISIN: US3715321028
- Ticker: GCO
- Primary exchange: NYSE
- Price Lang & Schwarz as of October 8, 2026, 6:15 p.m. CEST: EUR 32.60
- Change versus prior close: unchanged
- Prior close Lang & Schwarz October 7, 2026: EUR 32.60
- Market capitalization: USD 406.8 million as of October 8, 2026
- 52-week range: USD 21.93-43.60 as of October 8, 2026
- Sector / Industry: Consumer Cyclical / Apparel Retail
Market context: Market report S&P 500.

