Flowers Foods stock falls to a 52-week low after Q2 miss
Published on 09/01/2026 at 22:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Flowers Foods stock (ISIN US68243Q1067) fell to a new 52-week low of USD 6.80 on September 1, 2026, while the market value stood at about USD 1.45 billion and the 52-week range stretched to USD 15.14. The move came after second-quarter 2026 earnings of USD 0.21 per share on revenue of USD 1.19 billion, both below expectations.
Q2 miss hits sentiment
According to an Investing.com report, the company said second-quarter 2026 EPS came in at USD 0.21 versus USD 0.24 expected, and revenue reached USD 1.19 billion versus USD 1.24 billion expected. That was a 4.0 percent revenue decline year over year, with the same quarter last year at USD 0.28 EPS.
The same report said Flowers Foods cut its full-year guidance for net sales, adjusted EBITDA and adjusted EPS. For investors, the key point is simple: the stock is now reacting to both the quarter and the reset in outlook.
Analysts stay cautious
MarketBeat said Flowers Foods shares touched USD 6.76 intraday and last traded at USD 6.7850, with volume of 1,889,707 shares and a market cap of USD 1.41 billion. The same report cited a consensus Reduce rating and a target price of USD 7.60, while the 52-week high remained USD 15.14.
That leaves the stock trading far below its yearly peak. The comparison is sharp: USD 6.80 at the low versus USD 15.14 at the high is a gap of USD 8.34, or about 55 percent.
What matters now
Flowers Foods also drew attention from Stephens, which lowered its target to USD 6.00 from USD 8.00 while keeping an Equal Weight stance, according to the Investing.com summary. The lower target sits below the recent USD 6.80 low, which makes the current debate more about earnings power than valuation optics.
The company is tied to packaged bakery products, and the quarter showed how volume pressure can feed through to profit and guidance at the same time. The fresh figures from August 2026 and September 1, 2026 now set the tone for the next update.
Stock level
Flowers Foods stock closed around USD 6.80 on September 1, 2026, with a market capitalization near USD 1.45 billion and a 52-week range of USD 6.80 to USD 15.14.
Flowers Foods at a glance
- Company: Flowers Foods, Inc.
- ISIN: US68243Q1067
- Ticker: FLO
- Trading venue: NYSE
- Price (as of September 1, 2026): USD 6.80
- Market capitalization: USD 1.45 billion (as of September 1, 2026)
- Sector / Industry: Consumer Staples / Packaged Foods
- Index membership: Not available from the cited sources
