East Buy stock rose to HKD 28.70 on October 16, 2026, up 3.84 percent

Published on 10/17/2026 at 20:30 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Seven analysts target HKD 28.86 as of October 13, 2026. East Buy stock was HKD 28.70 on October 16, 2026, up 3.84 percent versus HKEX close.

Market move and valuation

East Buy rose HKD 1.06 on October 16, 2026.
Seven analysts set an average 12-month target of HKD 28.86 on October 13, 2026.
East Buy stock cost HKD 28.70 at 12:08 p.m. HKT on October 16, 2026, 3.84 percent above the HKEX prior close of October 15, 2026.
The price-to-earnings ratio stood at 48.82 on October 16, 2026.

East Buy, KYG5313A1013, Illustration mit AI erstellt.

East Buy stock (ISIN KYG5313A1013) rose HKD 1.06, or 3.84 percent, to HKD 28.70 on HKEX on October 16, 2026. The move puts the Hong Kong listing close to its 52-week high of HKD 33.00, while the average analyst target adds a separate valuation reference. The last quote stood at HKD 28.70 at 12:08 p.m. HKT on October 16, 2026, up 3.84 percent versus the HKEX prior close of HKD 27.64.

Analysts set HKD 28.86 target

Seven analysts gave East Buy an average 12-month target of HKD 28.86 on October 13, 2026, according to Investing.com. The page listed seven Buy ratings, zero Hold ratings and one Sell rating, with Citi maintaining a HKD 28.00 target in a note dated August 26, 2026.

At HKD 28.70, the average target is HKD 0.16 higher, equivalent to 0.56 percent above the quoted price. That gap is modest, so the analyst figure provides a reference point rather than a broad valuation signal.

Price sits below the yearly high

The 52-week range runs from HKD 17.59 to HKD 33.00. The latest quote is 13.03 percent below the upper end and 63.16 percent above the lower end. Trading volume reached 12,213,284 shares, compared with an average of 9,276,905 shares.

TradingView identifies East Buy Holding Limited with ticker 1797 on the Hong Kong Exchange and assigns the company the submitted ISIN. East Buy describes its business as a private-label products and livestreaming e-commerce platform on its investor-relations page.

Valuation and next reporting date

East Buy had a market capitalization of HKD 30.2 billion and a price-to-earnings ratio of 48.82 on October 16, 2026. Its dividend yield was 0.00 percent. Seeking Alpha lists October 29, 2026 as the next quarterly earnings date.

Comparison with peers

East Buy: 3.84 percent daily change, P/E 48.82, market capitalization HKD 30.2 billion
New Oriental (HKEX, HKD): 5.90 percent daily change, P/E 20.64, market capitalization HKD 74.6 billion
JD.com (HKEX, HKD): 1.14 percent daily change, P/E 17.66, market capitalization HKD 255.7 billion

East Buy stock after October 16

East Buy's latest Hong Kong quote leaves the stock below its 52-week high, while the HKD 28.86 analyst average provides a nearby comparison. The next scheduled earnings date is October 29, 2026.

Market context: Latest market reports.

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