East Buy stock faces a quality test after its refund pledge

Published on 10/08/2026 at 04:03 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

East Buy stock traded at HKD 25.78 on October 8, 2026, while a product-quality dispute tested its refund policy. Fiscal 2026 revenue rose 29.8 percent.

East Buy, KYG5313A1013, Illustration mit AI erstellt.

East Buy stock (ISIN KYG5313A1013) was trading at HKD 25.78 on the Hong Kong Exchange at 9:48 a.m. HKT on October 8, 2026, up 3.29 percent from the prior close. The immediate business issue is product quality: Mitrade reported on October 6 that East Buy offered refunds without returns and compensation equal to twice the purchase price after a supplier dispute.

Refund pledge tests brand trust

The dispute involved a livestreamed product that was alleged to contain substandard materials, while a supplier testing report was later described as falsified. East Buy said it would arrange independent testing and strengthen merchant screening, according to Mitrade.

The financial consequence is potentially broader than the direct compensation. East Buy operates private-label sales and commission-based livestreaming, so repeat purchases and platform trust are central to its revenue mix. The October 6 report also described the incident as a test of supplier controls and customer retention.

Revenue rose 29.8 percent

East Buy reported fiscal 2026 revenue of RMB 5.7 billion for the year ended May 31, 2026, up 29.8 percent year over year, while operating profit reached RMB 660 million. EdgeChat described the result as a return to operating profit after a loss in the prior fiscal year.

That comparison gives the quality dispute a clear investor angle. The latest annual figures show operating recovery, but the value of that recovery depends partly on whether East Buy can protect customer confidence while expanding private-label products and livestream sales.

Analysts see HKD 31.33 target

Investing.com lists a Buy consensus from 8 analysts, with a 12-month average target of HKD 31.33, a high target of HKD 50.4653338 and a low target of HKD 13.72734713. The average target is 21.5 percent above the HKD 25.78 trading price.

East Buy stock trades below yearly high

East Buy stock was trading at HKD 25.78 on the Hong Kong Exchange on October 8, 2026, with a 52-week range of HKD 17.59 to HKD 33.00, market capitalization of HKD 27.2 billion and volume of 1,226,500 shares. The next scheduled corporate checkpoint is the annual general meeting on November 3, 2026, according to Futunn.