Deckers Outdoor stock holds at $87.76 as fresh FY2027 guidance and analyst targets frame the next move
Published on 08/31/2026 at 17:41 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Deckers Outdoor Corp (ISIN US2435371073) stock is quoted at $87.76 as of August 31, 2026, with investors weighing fresh FY2027 guidance, strong first-quarter growth in key brands, and a wide range of current analyst price targets.
Recent market data as of August 31, 2026 shows the shares at $87.76 after a six-month decline of 25 percent, underscoring how sentiment has cooled despite solid operational trends.
For investors, the tension between resilient fundamentals and a weaker share price now defines the story around Deckers Outdoor stock.
Q1 FY2027 results show resilient growth
According to an earnings summary dated July 24, 2026, Deckers Outdoor reported first-quarter FY2027 revenue of $1.0 billion, an increase of 5.7 percent compared with the prior-year quarter.
The same update indicates that direct-to-consumer sales grew 13 percent year over year in Q1 FY2027, helping to lift the gross margin to 56.4 percent from 55.8 percent in the prior-year period.
Brand performance was uneven but positive, with HOKA revenue up 17 percent and UGG revenue up 6 percent in the quarter, highlighting that both growth and heritage franchises contributed to overall expansion.
On the bottom line, adjusted earnings per share came in at $0.94 in Q1 FY2027, exceeding the prior company guidance range of $0.82 to $0.87 and beating market expectations.
This combination of mid single-digit revenue growth, double-digit expansion in key channels, and an upside earnings surprise has reinforced the view that the company can expand profitably despite a more cautious macro backdrop.
FY2027 guidance and capital return plans
In its latest outlook, Deckers Outdoor projected full-year FY2027 revenue between $5.86 billion and $5.91 billion, implying high single-digit growth relative to the prior fiscal year.
The company expects HOKA to deliver mid double-digit growth and UGG to post mid single-digit growth in FY2027, suggesting that the current brand mix should continue to support expansion.
Management also signaled confidence through buyback capacity, with a share repurchase authorization of $4.7 billion outstanding as of June 30, 2026, equivalent to 39 percent of the company’s market capitalization at that time.
Market commentary notes that the share price is currently $87.76, which, combined with the large repurchase authorization, gives management ample flexibility to support earnings per share and potentially mitigate volatility.
For investors, the guidance range and capital return tools frame FY2027 as a year where execution on brand growth and direct-to-consumer strategy could translate more directly into shareholder value.
Analyst targets cluster between $105 and $161
Recent analyst updates as of August 31, 2026 highlight that opinions on valuation differ but broadly remain constructive, with several firms maintaining positive ratings on Deckers Outdoor stock.
One research note reports that Stifel cut its price target on the shares from $144 to $133 while maintaining a buy rating, pointing to strong footwear positioning but acknowledging that the company’s Q2 FY2027 guidance came in below earlier estimates.
Another update states that UBS reiterated a buy rating with a price target of $161, describing Deckers Outdoor as an undervalued growth name relative to its fundamentals.
Further commentary indicates that Truist Securities reduced its price target from $125 to $105 while keeping a buy stance, citing timing issues in the second-quarter outlook rather than a change in underlying demand trends.
Needham also lowered its price target from $138 to $125 but maintained a buy rating, arguing that modified guidance does not alter the long-term growth thesis.
Taken together, these current price targets between $105 and $161 sit above the $87.76 share price, underscoring that the analyst community still sees upside based on FY2027 execution and brand momentum.
Shares trade below recent expectations
Market data summarized on August 31, 2026 shows that Deckers Outdoor shares have fallen 25 percent over the past six months to $87.76, placing the stock well below the lowest of the cited buy-rated price targets at $105.
This gap between the current price and the analyst range of $105 to $161 represents a discount of at least 20 percent to the most cautious target, with larger implied upside to the higher end of the range.
From a technical perspective, a quote snapshot lists $87.76 with a recent daily change of 1.66 percent, indicating that short-term trading swings remain modest relative to the multi-month drawdown.
The combination of a sizeable repurchase authorization equal to 39 percent of market cap, mid single-digit expected revenue growth, and upside earnings surprises may set the stage for sentiment to stabilize if the company continues to deliver against its FY2027 plan.
However, the fact that guidance for Q2 FY2027 was softer than some prior forecasts helps explain why the shares trade at a discount to recent targets, and it suggests that investors are awaiting clearer evidence on the trajectory of demand in the coming quarters.
HOKA running shoes as a growth engine
Within the product portfolio, HOKA performance running footwear stands out as a key driver of Deckers Outdoor’s growth story.
In Q1 FY2027, HOKA revenue increased 17 percent year over year, outpacing the overall company growth rate and confirming strong traction with runners and outdoor consumers.
This brand has benefited from a focus on cushioning technology, lightweight materials, and distinctive designs that differentiate it in a crowded athletic footwear market.
As the company’s guidance points to mid double-digit growth for HOKA in FY2027, continued innovation and expansion in direct-to-consumer channels, including branded stores and e-commerce, are likely to remain central to the strategy.
If HOKA can maintain its current growth momentum while UGG delivers mid single-digit gains, Deckers Outdoor’s revenue mix will tilt further toward performance footwear, which may support higher margins and reinforce the case for long-term expansion.
Stock level and investor angle
As of August 31, 2026, market commentary places Deckers Outdoor stock at $87.76, with the company’s share repurchase authorization of $4.7 billion equal to 39 percent of its market capitalization as of June 30, 2026.
For investors, the key question is how quickly FY2027 revenue in the $5.86 billion to $5.91 billion range, combined with brand-level growth for HOKA and UGG and the potential impact of buybacks, will translate into a re-rating of the shares from the current six-month 25 percent decline.
Fact box
Company: Deckers Outdoor Corp
ISIN: US2435371073
Ticker: DECK
Exchange: NYSE
Sector / Industry: Consumer discretionary / Footwear and accessories
Index membership: S&P 500
Market cap: linked to a share repurchase authorization of $4.7 billion equal to 39 percent of market capitalization as of June 30, 2026
Investor Relations
More on Deckers Outdoor stock via the company’s investor relations page.
