DA Davidson upgrades Viant Technology stock to Strong Buy

Published on 10/14/2026 at 01:19 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Analysts set an USD 18.33 average target for Viant Technology stock. Q2 revenue reached USD 104.30 million, up 34.00 percent year over year.

Advertising growth and analyst upgrade

DA Davidson moved Viant Technology to a Strong Buy rating on October 6, 2026.
Second-quarter 2026 revenue reached USD 104.30 million, up 34.00 percent year over year.
Third-quarter 2026 revenue guidance stands at USD 107.50 million to USD 110.50 million.

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DA Davidson upgraded Viant Technology to Strong Buy on October 6, 2026, according to MarketBeat. The rating change puts Viant Technology stock alongside a consensus Buy rating and an average target of USD 18.33 across eight analyst ratings, figures also reported by MarketBeat.

Q2 growth sets the baseline

Viant reported USD 104.30 million of revenue in the second quarter of 2026, a 34.00 percent increase from the year-earlier quarter, according to AdTech Sumo. Contribution ex-TAC rose 24.00 percent to USD 60.20 million, while adjusted EBITDA increased 26.00 percent to USD 14.20 million. The figures show that the revenue expansion also reached the platform's operating contribution.

The quarter also carried a clear cost to the income statement. Viant posted a USD 1.80 million net loss in the second quarter of 2026, compared with USD 1.80 million of net income in the year-earlier quarter, according to AdTech Sumo. For investors, the split between adjusted operating progress and reported net income is the key counterweight to the upbeat rating.

Guidance points to another step

Management guided to third-quarter 2026 revenue of USD 107.50 million to USD 110.50 million and adjusted EBITDA of USD 18.50 million to USD 19.50 million, figures reported by AdTech Sumo. At the midpoint, the revenue range implies USD 109.00 million, above the USD 104.30 million recorded in the second quarter of 2026, while the adjusted EBITDA midpoint reaches USD 19.00 million.

The company's investor-relations page describes Viant as an advertising software company whose demand-side platform supports planning, buying and measurement across connected television, mobile, audio and digital billboards, according to Viant Technology. That business mix explains why connected television demand and product adoption remain central to the current growth case.

Rating meets execution risk

DA Davidson's Strong Buy upgrade arrived after a quarter with 34.00 percent revenue growth but a USD 1.80 million net loss. The next test is whether the third-quarter guidance range and the adjusted EBITDA midpoint of USD 19.00 million can translate platform expansion into consistent reported profitability.