Cricut stock reaches a 52-week high as CEO sells shares

Published on 10/07/2026 at 06:13 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Cricut stock reached USD 6.66 on October 6, 2026, while CEO Ashish Arora sold USD 1.17 million in shares. Q2 revenue fell 9 percent to USD 156.3 million.

CRCT, US22658D1000, Illustration mit AI erstellt.

Cricut stock (ISIN US22658D1000) reached a new 52-week high of USD 6.66 on October 6, 2026, before the latest quote of USD 6.38 on Nasdaq. The move came as CEO Ashish Arora disclosed a multi-day sale of Class A shares, adding a governance signal to a stock trading 4.2 percent below its yearly high.

CEO sale adds a counterpoint

According to Investing.com on October 5, 2026, Arora sold 180,000 shares across transactions dated October 1, October 2 and October 5 for total proceeds of USD 1,167,036. The reported prices ranged from USD 6.4344 to USD 6.5176, and the trades followed a Rule 10b5-1 plan.

The latest quote was USD 6.38 on October 6, 2026 at 4:00 p.m. ET, down 1.39 percent from the prior close of USD 6.47. Volume was 426,911 shares, while the session range ran from USD 6.37 to USD 6.53.

Profit growth masks weaker sales

GlobeNewswire reported on August 4, 2026, that Cricut generated Q2 2026 revenue of USD 156.3 million, down 9 percent from the year-earlier quarter. The mix was sharply divided: platform revenue rose more than 5 percent to USD 85.0 million, while products revenue fell 22 percent to USD 71.3 million.

The same Q2 release showed gross margin expanding to 74.5 percent from 59.0 percent, operating income rising 58 percent to USD 47.4 million and net income increasing 59 percent to USD 39.1 million. Diluted EPS reached USD 0.19, up from USD 0.11, although the release said the quarter benefited from unique items.

Analysts remain below the market

According to MarketBeat on October 6, 2026, six analysts give Cricut a Reduce consensus. The average price target is USD 4.07, with a high of USD 4.50 and a low of USD 3.70.

The contrast is material for investors: Cricut reported higher profit and wider margins in Q2, but the 9 percent revenue decline was driven by a 22 percent drop in products revenue. The platform business therefore carries more weight in the current investment case than the hardware category alone.

Stock remains above USD 6

Cricut was last at USD 6.38 on Nasdaq on October 6, 2026 at 4:00 p.m. ET. Its market capitalization was USD 1.3 billion, and the 52-week range was USD 3.73 to USD 6.66.