Citi lifts target for Harley-Davidson stock to USD 33.00
Published on 10/15/2026 at 20:15 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst target and reporting date
- Citi raised its Harley-Davidson target to USD 33.00 on October 5, 2026.
- Harley-Davidson paid a USD 0.1875 quarterly dividend on September 29, 2026.
- Harley-Davidson stock costs EUR 24.74 at Lang & Schwarz on October 15, 2026 at 8:08 p.m. CEST.
- Harley-Davidson is scheduled to report third-quarter results on October 29, 2026.
Citi upgraded Harley-Davidson from Neutral to Buy and raised its price target from USD 31.00 to USD 33.00 on October 5, 2026, according to Markets Insider. Against the USD 27.71 NYSE price on October 15, 2026, the target lies 19.08 percent above the stock.
Harley-Davidson was trading at EUR 24.74 at Lang & Schwarz on October 15, 2026 at 8:08 p.m. CEST. The NYSE quotation stood at USD 27.71 at 2:13 p.m. ET on the same date, giving investors in Germany two separate currency views of the stock.
Dividend adds a cash return
Harley-Davidson paid a quarterly dividend of USD 0.1875 on September 29, 2026. The annualized payment is USD 0.75 and the indicated dividend yield is 2.78 percent, as reported by MarketBeat. The income component therefore remains a material part of the valuation picture.
Price sits below the yearly high
The NYSE price was within a USD 17.09 to USD 28.86 52-week range on October 15, 2026. At USD 27.71, the stock was 3.99 percent below the upper end of that range. Harley-Davidson's market capitalization was USD 2.9 billion and its price-to-earnings ratio was 17.01 on the same date.
Results date approaches
Harley-Davidson is scheduled to release third-quarter 2026 results before the market opens on October 29, 2026, with an 8 a.m. CT webcast, according to St. Louis Post-Dispatch. The date gives the market a defined checkpoint for the next operating update.
Comparison with peers
HOG: plus 2.78 percent, P/E 17.01, market capitalization USD 2.9 billion
Polaris (NYSE, USD): plus 5.60 percent, P/E minus 11.58, market capitalization USD 3.0 billion
Thor Industries (NYSE, USD): plus 5.83 percent, P/E 20.51, market capitalization USD 3.6 billion
Market position and next date
Harley-Davidson combines a 2.78 percent NYSE session gain with a valuation below the highest level of its 52-week range. The next scheduled results date is October 29, 2026, when management is due to discuss third-quarter performance and the company outlook.
Trading in euros
The stock was trading at EUR 24.74 at Lang & Schwarz on October 15, 2026 at 8:08 p.m. CEST. The NYSE price was USD 27.71 on October 15, 2026 at 2:13 p.m. ET.
The further course of trading is shown by the continuously updated real-time quote of Harley-Davidson stock.
Harley-Davidson stock facts
- Company: Harley-Davidson, Inc.
- ISIN: US4128221086
- Ticker: HOG
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 15, 2026, 8:08 p.m. CEST): EUR 24.74
- Market capitalization: USD 2.9 billion (as of October 15, 2026)
- 52-week range: USD 17.09-28.86 (as of October 15, 2026)
- Sector / Industry: Consumer Cyclical / Auto - Manufacturers
Market context: Market report S&P 500.
