Citi cuts Herc Holdings stock target to USD 150.00

Published on 10/15/2026 at 21:19 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Results come October 27, 2026 before the open. Herc Holdings stock costs EUR 110.50 on October 15, 2026, up 0.09 percent versus Tradegate.

Analyst view and market position

Citi lowered its Herc Holdings target to USD 150.00 on October 12, 2026.
Herc Holdings will publish third-quarter results on October 27, 2026.
Herc Holdings stock costs EUR 110.50 at Lang & Schwarz on October 15, 2026 at 9:11 p.m. CEST, plus 0.09 percent versus the Tradegate close of October 14, 2026.
Herc Holdings trades at a price-to-earnings ratio of 84.32.

HRI, US42704L1044, Illustration mit AI erstellt.

Citi lowered its price target for Herc Holdings (ISIN US42704L1044) from USD 175.00 to USD 150.00 on October 12, 2026, while keeping a Buy rating, according to Markets Insider. The target is 20.84 percent above the NYSE price of USD 124.13 at 3:17 p.m. ET on October 15, 2026. At Lang & Schwarz, the stock was trading at EUR 110.50 on October 15, 2026 at 9:11 p.m. CEST, plus 0.09 percent versus the Tradegate close of October 14, 2026 at EUR 110.40.

Results date sets the next test

Herc Holdings will release third-quarter 2026 results before the market opens on October 27, 2026, followed by an earnings call at 8:30 a.m. ET. Business Wire reported the schedule on October 13, 2026. The date gives investors a defined checkpoint for the equipment rental company after Citi reduced its target.

Price position stays below the yearly high

The NYSE quote stood at USD 124.13, with a session range of USD 120.49 to USD 124.54 on October 15, 2026. The 52-week range runs from USD 88.45 to USD 188.35, placing the stock 34.10 percent below its yearly high. Trading volume reached 345,280 shares against an average of 618,167 shares.

Herc Holdings had trailing-twelve-month revenue of USD 4.856 billion through June 30, 2026, while adjusted net income was USD 198.0 million and adjusted earnings before interest, taxes, depreciation and amortization totaled USD 2.005 billion. The adjusted margin was 41.30 percent for the same period, according to the company's investor-relations page at Herc Holdings.

Valuation and reporting date

The company had a market capitalization of USD 4.1 billion and a price-to-earnings ratio of 84.32 on October 15, 2026. Its dividend yield was 0.02 percent, while the latest reported operating footprint included 607 company-operated branches and approximately 10,000 employees as of June 30, 2026.

Comparison with peers

Herc Holdings: plus 0.09 percent, P/E 84.32, market capitalization USD 4.1 billion

United Rentals (NYSE, USD): plus 0.62 percent, P/E 25.22, market capitalization USD 64.8 billion

WillScot Holdings (Nasdaq, USD): plus 1.01 percent, P/E minus 43.04, market capitalization USD 3.0 billion

Trading level in euros

For investors in Germany, the euro quote remains the direct trading reference. The small 0.09 percent premium to the October 14 Tradegate close leaves the stock broadly stable in late European trading, while the US quote was still in its regular session.

Herc Holdings was trading at EUR 110.50 at Lang & Schwarz on October 15, 2026 at 9:11 p.m. CEST, plus 0.09 percent versus the Tradegate close of October 14, 2026 at EUR 110.40. The further course of trading is shown by the continuously updated real-time quote of Herc Holdings stock.