Chow Tai Fook stock gets HKD 14.50 Morningstar fair value

Published on 09/26/2026 at 12:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Morningstar began coverage on September 17, 2026, after fixed-price jewelry reached 35% of fiscal 2026 revenue. Chow Tai Fook stock traded at HKD 10.97 on September 25, 2026, below HKD 16.95.

Chow Tai Fook, KYG211081248, Illustration mit AI erstellt.

Chow Tai Fook stock (ISIN KYG211081248) last traded at HKD 10.97 on HKEX on September 25, 2026, up HKD 0.03, or 0.27 percent, from the prior close of HKD 10.94. The company received a new research profile from Morningstar on September 17, 2026, with a fair value estimate of HKD 14.50.

Morningstar sees premium growth

According to TradingView on September 21, 2026, Morningstar said fixed-price products could drive Chow Tai Fook revenue growth in coming years. Morningstar set a fair value estimate of HKD 14.50 per share, while the stock was quoted at HKD 10.94 in the report.

The analyst view centers on the product mix. Morningstar reported that fixed-price jewelry represented 35 percent of Chow Tai Fook revenue in fiscal 2026, compared with 25 percent in fiscal 2021, a 10 percentage point increase over the period.

Product mix changes the earnings profile

Morningstar's analysis describes fixed-price gold jewelry as products sold at set prices rather than prices tied directly to international gold fluctuations. That structure gives design-led collections a different margin profile from weight-based jewelry, although the report also identifies falling gold prices as a risk to earnings.

The same Morningstar analysis says Chow Tai Fook's scale, brand equity and design-led collections support the shift from weight-based to fixed-price gold jewelry. The quantified mix change is the key operating comparison for investors assessing the valuation case.

Stock stays below yearly high

Chow Tai Fook's HKD 10.97 last-traded price on September 25, 2026, stood 35.28 percent below its 52-week high of HKD 16.95 and HKD 0.63 above its 52-week low of HKD 10.34. Trading volume was 6,953,972 shares, while the market capitalization was HKD 108,229,001,984.

The market data place the share price below its yearly high even as Morningstar's fair value estimate exceeds the quoted level. The comparison links the current valuation discussion to a visible operating change rather than to a short-term price move.