Brown-Forman stock rises after a profit beat and UBS lifts target
Published on 09/05/2026 at 10:38 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Brown-Forman Corporation (US1156372096) stock traded at USD 26.67 on September 5, 2026, after a 3.05 percent drop from the previous close and a 52-week range of USD 22.61 to USD 31.92. The move follows a quarterly profit beat and a UBS note that lifted its target to USD 30 from USD 27.
Profit beat, softer sales
According to Stratton Journal, Brown-Forman shares rose about 3.9 percent on September 2, 2026 after the company reported a quarterly profit beat. The same report said the gain stood out because consumer staples have been under pressure.
Beverage Daily said Brown-Forman's first quarter of fiscal 2027 ended July 31, 2026 with net sales of USD 911 million and operating income of USD 252 million. Net sales fell 1 percent, while the ready-to-drink portfolio rose 20 percent.
UBS lifts the target
UBS kept a Neutral view and raised its price target to USD 30 from USD 27 on September 4, 2026, according to Benzinga. On the same Yahoo Finance quote page, Brown-Forman's market capitalization was USD 12.238 billion, with a trading range of USD 26.54 to USD 27.56 on September 5, 2026.
The combination matters for investors: Brown-Forman is being judged on whether profit can hold up while quarterly sales still point lower. The latest quarter also showed a split between a 12 percent drop in the tequila portfolio and 20 percent growth in ready-to-drink sales.
Jack Daniel's remains central
Brown-Forman's best-known label remains Jack Daniel's, and the company still relies on branded spirits, ready-to-drink products and tequila for growth. The company overview on Yahoo Finance lists whiskey, tequila, gin, rum, bourbon and liqueurs among its main categories, with fiscal year-end on April 30 and 4,900 employees.
Stock and valuation
Brown-Forman stock was quoted at USD 26.67 on September 5, 2026, with a volume of 750,440 shares and an analyst target average of USD 28.08 on the same Yahoo Finance page. The stock had gained 5.03 percent year to date before that quote.
Brown-Forman stock at a glance
- Company: Brown-Forman Corporation
- ISIN: US1156372096
- Ticker: BF.B
- Trading venue: NYSE
- Price (as of September 5, 2026, 1:59 PM EDT): USD 26.67
- Market capitalization: USD 12.238 billion (as of September 5, 2026)
- Sector / Industry: Consumer Defensive / Beverages - Wineries & Distilleries
- Index membership: Not listed in the source set
