Brown-Forman stock gets a new Jack Daniel's RTD growth test
Published on 10/07/2026 at 02:59 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Brown-Forman stock (ISIN US1156372096) closed at USD 26.27 on the NYSE on October 5, 2026, leaving the shares 17.7 percent below their 52-week high of USD 31.92. The immediate company story is product-led: The Lynchburg Times reported on October 6, 2026, that Jack Daniel's Tennessee Blackberry mixed with Lemonade is rolling out nationwide in a ready-to-drink can.
New Mix supports the portfolio
The launch is small in revenue terms but important strategically because it extends one of Brown-Forman's newer products into a faster-growing format. The 355 ml can contains 4.8 percent alcohol by volume and 100 calories, with a suggested retail price of USD 11.99 for a four-pack, according to The Lynchburg Times.
The launch also addresses a pressure visible in the fiscal first quarter. Brown-Forman reported USD 911 million in Q1 fiscal 2027 net sales, down 1 percent from the prior-year quarter, while diluted EPS rose 6 percent to USD 0.38 and operating income fell 3 percent to USD 252 million, as reported by Yahoo Finance. Ready-to-drink sales increased 20 percent, while New Mix sales rose 48 percent, according to the same Q1 overview.
Analyst targets stay measured
The analyst picture is constructive but restrained. MarketScreener lists a Hold consensus from 18 analysts, an average target of USD 28.26, a low of USD 20.00 and a high of USD 35.00. The average target lies 7.6 percent above the October 5 price.
Yahoo Finance records UBS maintaining a Neutral rating on September 4, 2026, while raising its price target from USD 27 to USD 30. That target is 14.2 percent above the October 5 close, placing more weight on execution than on a broad spirits rebound.
Stock remains below its yearly high
Brown-Forman's market capitalization stood at USD 12.1 billion on October 5, 2026, and volume was 2,325,855 shares. The 52-week range of USD 22.61 to USD 31.92 puts the close 16.2 percent above the low and leaves the valuation debate tied to whether ready-to-drink growth can offset weaker tequila and developed-market demand.
Brown-Forman stock closed at USD 26.27 on the NYSE on October 5, 2026, up 0.42 percent from the prior close. The next earnings report is listed for December 9, 2026, by Investing.com.
Brown-Forman stock facts
- Company: Brown-Forman Corporation
- ISIN: US1156372096
- WKN: 856693
- Ticker: BF.B
- Trading venue: NYSE
- Price as of October 5, 2026: USD 26.27, closing price
- Market capitalization: USD 12.1 billion as of October 5, 2026
- 52-week range: USD 22.61-31.92 as of October 5, 2026
- Sector / Industry: Consumer Defensive / Beverages - Wineries and Distilleries
- Index membership: S&P 500
- Next earnings date: December 9, 2026
