BMO sets USD 70.00 target for Deckers Outdoor stock

Published on 10/07/2026 at 02:31 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

First-quarter revenue reached USD 1.02 billion, up 5.70 percent. Deckers Outdoor stock costs EUR 72.38 on October 5, 2026 before October 22 results.

Fotorealistisches Bergpanorama mit Outdoor-Trailrunning-Schuhen auf Fels — Deckers Outdoor Corp. Trailrunning-Schuhe auf Felsgestein mit goldenem Bergpanorama beim Sonnenuntergang US2441991054, Illustration mit AI erstellt.

BMO Capital initiated coverage of Deckers Outdoor (ISIN US2435371073) with an Underperform rating and a USD 70.00 price target on September 9, 2026, according to Yahoo Finance. The prior close at Lang & Schwarz was EUR 72.38 on October 5, 2026.

Growth remains visible

Deckers reported first-quarter fiscal 2027 revenue of USD 1.02 billion for the period ended June 30, 2026, up 5.70 percent from USD 964.5 million a year earlier, according to Deckers. Diluted earnings per share increased to USD 0.94 from USD 0.93, while gross margin rose to 56.40 percent from 55.80 percent.

The brand split explains the result. HOKA revenue increased 7.70 percent to USD 703.5 million, while UGG revenue rose 4.90 percent to USD 278.0 million in the same quarter, according to Deckers. Direct-to-consumer revenue grew 13.00 percent to USD 352.8 million, outpacing total company growth.

Guidance meets the test

Management kept fiscal 2027 net sales guidance at USD 5.86 billion to USD 5.91 billion and raised diluted earnings per share guidance to USD 7.35 to USD 7.50 on July 23, 2026, according to Deckers. The company also repurchased USD 338.2 million of shares during the first quarter, leaving approximately USD 4.7 billion under its authorization.

That combination creates a clear tension for the stock. Operating income fell to USD 155.3 million from USD 165.3 million because selling, general and administrative expenses rose to USD 419.9 million from USD 372.6 million, even as revenue expanded.

October results set the next marker

Deckers is scheduled to report second-quarter fiscal 2027 results on October 22, 2026, with the release expected after the market close, according to MarketBeat. The report will test whether HOKA and UGG can sustain the first-quarter growth rates while operating expenses remain elevated.

Deckers Outdoor had a market capitalization of USD 11.1 billion and a 52-week range of USD 77.20 to USD 122.29 as of October 6, 2026. The primary listing is on the NYSE, and the company is included in the S&P 500.

Prior close sets the reference

The prior close at Lang & Schwarz was EUR 72.38 on October 5, 2026. The further course of trading is shown by the continuously updated real-time quote of Deckers Outdoor stock.