Birkenstock raises guidance and Birkenstock stock gains 1.02 percent

Published on 10/02/2026 at 13:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Fiscal 2026 revenue growth guidance is now 15 percent. Birkenstock stock costs EUR 29.63 on October 2, 2026 versus EUR 29.33.

BIRK, JE00BS44BN30, Illustration mit AI erstellt.

Birkenstock (ISIN JE00BS44BN30) was trading at EUR 29.63 at Lang & Schwarz on October 2, 2026 at 1:13 p.m. CEST, plus 1.02 percent versus the EUR 29.33 prior close. The company raised fiscal 2026 constant-currency revenue growth guidance to 15 percent and adjusted EBITDA guidance to at least EUR 710.0 million, as Yahoo Finance reported on August 13, 2026.

Revenue reaches EUR 720.0 million

The fiscal third quarter ended June 30, 2026, produced revenue of EUR 720.0 million, up 13.00 percent from the prior-year quarter on a reported basis and 15.00 percent in constant currency, according to Yahoo Finance.

Direct-to-consumer revenue grew 16.00 percent in constant currency and moved ahead of business-to-business growth in the quarter. Owned retail revenue increased 50.00 percent, while the company ended the period with 124 owned stores, giving the sales mix a more direct channel toward consumers.

Margin pressure tempers growth

The growth came with a cost: adjusted gross margin fell to 59.20 percent in the third quarter, down 130 basis points year over year, as foreign-exchange effects and U.S. tariffs weighed on profitability. Adjusted EBITDA still reached EUR 242.0 million, up 11.00 percent year over year, while adjusted EBITDA margin was 33.70 percent.

The guidance change therefore matters beyond the revenue headline. Management kept the full-year reported revenue outlook at the high end of EUR 2.30 billion to EUR 2.35 billion and raised the minimum adjusted EBITDA outlook to EUR 710.0 million, while the margin range remains 30.20 percent to 30.50 percent.

Stock remains near its yearly low

MarketBeat identified BIRK as NYSE:BIRK and reported on September 21, 2026, that 13 of 19 analysts rated the stock Buy while six rated it Hold. The average 12-month target was USD 52.50, against a reported one-year range of USD 29.93 to USD 50.73.

That contrast leaves the market focused on execution: revenue growth is running in double digits, but the third-quarter margin declined and the stock remains close to its reported yearly low. The next test is whether the raised fiscal 2026 outlook can convert direct-to-consumer momentum into sustained profit growth.

Birkenstock stock gains 1.02 percent

Birkenstock stock was trading at EUR 29.63 at Lang & Schwarz on October 2, 2026 at 1:13 p.m. CEST, up 1.02 percent versus the EUR 29.33 prior close. The primary listing is NYSE:BIRK; market capitalization was USD 6.1 billion and the 52-week range was USD 29.93 to USD 50.73 as of October 1, 2026.