BGF Retail stock expands RESCENE tie-up with CU boxed meals

Published on 11/03/2026 at 03:52 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

BGF Retail stock is expanding CU's RESCENE collaboration from bakery products into two boxed meals. Store launches are scheduled for November.

CU broadens fan-focused product range

CU is moving its RESCENE collaboration from bakery products into boxed meals built around member Woni's food preferences.
The initiative gives BGF Retail another way to connect convenience-store products with entertainment-driven consumer demand.

BGF Retail stock, CU, RESCENE, boxed meals, convenience stores, Illustration mit AI erstellt.

BGF Retail is extending CU's partnership with girl group RESCENE into boxed meals, broadening a collaboration that has already generated strong demand for bakery products. ChosunBiz reported on November 1 that CU, operated by BGF Retail, will sell two products inspired by RESCENE member Woni's favorite home-style dishes.

Collaboration moves into ready meals

The products are a kimchi spicy pork meal and a soy-braised chicken meal. CU is taking pre-orders for the first product through its Pocket CU commerce app from November 2 to 4, with nationwide store sales scheduled to begin on November 10. Pre-orders for the second meal run from November 9 to 11, followed by a nationwide launch on November 17.

The move follows the release of five BAKE405 RESCENE bakery products in October. According to ChosunBiz, the bakery series surpassed cumulative sales of 2 million units in one month, giving CU a basis for expanding the partnership into a broader ready-meal category.

Fan demand becomes a retail lever

BGF Retail's initiative links entertainment fandom with everyday convenience-store consumption. The product design uses dishes associated with Woni's family life rather than relying only on the artist's name, while the boxed-meal format places the collaboration in a category with wider meal-use potential.

BGF Retail operates CU, a South Korean convenience-store franchise network. Its business includes franchise operations, fresh-food supply through a central kitchen, nationwide logistics, the Pocket CU online-to-offline shopping service and overseas master-franchise partnerships. The company is based in Seoul and presents CU as a Korean convenience-store brand expanding into markets including Mongolia and Malaysia.

BGF Retail at a glance

Company: BGF Retail Co., Ltd.
Core business: CU convenience-store franchising, fresh-food supply and retail logistics
Headquarters: Seoul, South Korea

For further company information, visit BGF Retail.