Argus lifts target for Brown-Forman stock to USD 29.00
Published on 10/20/2026 at 18:51 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSAnalyst target and valuation
- Argus raised its Brown-Forman target to USD 29.00 on October 14, 2026.
- The stock's 52-week range was USD 22.61 to USD 31.92 on October 20, 2026.
- Brown-Forman stock cost EUR 25.11 at Lang & Schwarz on October 20, 2026 at 6:42 p.m. CEST.
- Brown-Forman's market capitalization was USD 13.0 billion and its price-to-earnings ratio was 18.42.
Brown-Forman (ISIN US1156372096) has a USD 29.00 price target from Argus, giving the stock a concrete valuation reference as spirits investors assess its next growth phase. Yahoo Finance published the Argus update on October 14, 2026. Brown-Forman stock was trading at EUR 25.11 at Lang & Schwarz on October 20, 2026 at 6:42 p.m. CEST.
Target leaves a measured gap
Argus set the USD 29.00 target against a Brown-Forman Class B price of USD 28.11 at 12:49 p.m. ET on October 20, 2026. The target therefore stood 3.17 percent above that US-listed price, a modest distance that makes the analyst reference more useful as a valuation marker than as a forecast of a sharp re-rating.
Brown-Forman's portfolio spans whiskey, tequila, rum, gin, liqueur and ready-to-drink products. The company says its brands and long operating history remain central to its strategy on its corporate website, which identifies 1870 as the founding year. Brown-Forman also lists Jack Daniel's, Old Forester, Woodford Reserve and other spirits brands.
Stock position and valuation
The 52-week range was USD 22.61 to USD 31.92 as of October 20, 2026. The US price of USD 28.11 stood 12.23 percent above the yearly low and 11.93 percent below the yearly high, placing the shares closer to the upper half of the range.
Brown-Forman's market capitalization was USD 13.0 billion and its price-to-earnings ratio was 18.42 on October 20, 2026. Diageo traded at USD 93.55 with a price-to-earnings ratio of 30.09 and a market capitalization of USD 52.0 billion, while Constellation Brands traded at USD 132.75 with a ratio of 11.91 and a market capitalization of USD 22.5 billion.
Operating backdrop stays measured
Brown-Forman reported USD 911.00 million in net sales for the first quarter of fiscal 2027, down 1.00 percent from the prior-year period, according to Zacks on October 2, 2026. Ready-to-drink sales rose 20.00 percent in that quarter, while tequila sales fell 12.00 percent. Management reaffirmed an outlook for organic net sales to remain roughly flat and organic operating income to decline 3.00 percent to 5.00 percent in fiscal 2027.
What comes next for valuation?
The next material checkpoint is the company's fiscal 2027 second-quarter report, for which the company has not published a future date on the cited corporate calendar. The current combination of a USD 29.00 target, a 18.42 price-to-earnings ratio and a USD 13.0 billion market value leaves operating execution as the main measurable test.
Brown-Forman stock in euros
Brown-Forman stock was trading at EUR 25.11 at Lang & Schwarz on October 20, 2026 at 6:42 p.m. CEST. Its US-listed Class B shares were at USD 28.11 on October 20, 2026 at 12:49 p.m. ET.
The further course of trading is shown by the continuously updated real-time quote of Brown-Forman stock.
Brown-Forman stock facts
- Company: Brown-Forman Corporation
- ISIN: US1156372096
- Ticker: BF.B
- Primary exchange: NYSE
- Price Lang & Schwarz (as of October 20, 2026, 6:42 p.m. CEST): EUR 25.11
- Market capitalization: USD 13.0 billion (as of October 20, 2026)
- 52-week range: USD 22.61-31.92 (as of October 20, 2026)
- Sector / Industry: Consumer Defensive / Beverages - Wineries and Distilleries
Market context: Market report S&P 500.
