8x8 halves customer costs and 8x8 stock trades at EUR 1.93
Published on 10/07/2026 at 08:26 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS8x8 (ISIN US2829141009) was trading at EUR 1.93 at Lang & Schwarz on October 7, 2026 at 8:23 a.m. CEST, while its latest customer case points to a 50.00 percent reduction in communications costs. On September 30, 2026, 8x8 reported that Australian retailer Doors Plus had consolidated its communications operations on the 8x8 Platform for CX and halved recurring communications costs.
Customer savings add operating proof
The Doors Plus deployment covers 22 retail locations and combines 8x8 Contact Center, 8x8 Engage and 8x8 Work. The company said the project also removed recurring support issues that had occurred three to four times per week, giving the customer reference a measurable operating outcome.
The case matters because 8x8 is shifting its growth story toward a unified platform with contact center, communications and application programming interface products. Doors Plus moved from two platforms to one, while 8x8 said the implementation was completed in three months.
Revenue grows while margins narrow
In the first quarter of fiscal 2027, total revenue reached USD 190.17 million, up 4.90 percent year over year, while service revenue was USD 185.30 million, also up 5.10 percent. Those figures came from 8x8 in its September 9, 2026 filing.
The same filing showed a GAAP operating margin of 2.30 percent, non-GAAP operating margin of 9.90 percent and USD 17.00 million of operating cash flow for the quarter ended June 30, 2026. Cash, equivalents and restricted cash totaled USD 92.00 million, while the business recorded a USD 1.20 million GAAP net loss.
Platform usage revenue, including cloud communications and artificial intelligence solutions, grew 63.00 percent year over year and represented 26.00 percent of service revenue. The mix supports growth, but the lower-margin usage business also places pressure on reported gross margins.
Analyst target stays above market
According to MarketBeat on September 10, 2026, Rosenblatt Securities reaffirmed a Buy rating and set a USD 3.00 price target. MarketBeat also reported a Hold consensus and an average target of USD 3.12, alongside a USD 3.25 target from B. Riley Financial and a Sell rating from Weiss Ratings.
For investors, the operating debate is therefore two-sided: customer adoption and usage revenue are expanding, while margin pressure and a quarterly GAAP loss remain visible in the latest reported period. The September customer case supplies a concrete proof point for the platform strategy, but the financial model still depends on converting usage growth into higher operating profit.
Stock holds at the prior close
At Lang & Schwarz, 8x8 stock was trading at EUR 1.93 on October 7, 2026 at 8:23 a.m. CEST, unchanged at plus 0.00 percent versus the prior close of EUR 1.93 on October 6, 2026. The primary listing is on the Nasdaq Global Select Market under ticker EGHT, according to the company filing.
The further course of trading is shown by the continuously updated real-time quote of 8x8 stock.
8x8 stock facts
- Company: 8x8, Inc.
- ISIN: US2829141009
- Ticker: EGHT
- Primary exchange: Nasdaq Global Select Market
- Price Lang & Schwarz as of October 7, 2026 at 8:23 a.m. CEST: EUR 1.93
- Change versus prior close: plus 0.00 percent
- Prior close Lang & Schwarz October 6, 2026: EUR 1.93
- Market capitalization: USD 307.7 million as of October 6, 2026
- 52-week range: USD 1.57-2.88 as of October 6, 2026
