FLWS, US68243Q1067

1-800-FLOWERS.COM stock traded at USD 2.54 after revenue fell 10.8 percent

Published on 10/07/2026 at 06:10 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Fiscal 2026 adjusted EBITDA fell to USD 2.9 million from USD 29.2 million, according to the September 10 results. Management projects USD 10 million to USD 15 million for fiscal 2027.

FLWS, US68243Q1067, Illustration mit AI erstellt.
FLWS, US68243Q1067, Illustration mit AI erstellt.

1-800-FLOWERS.COM (ISIN US68243Q1067) closed at USD 2.54 on Nasdaq on October 5, 2026, only USD 0.13 above its 52-week low of USD 2.41. The stock's valuation remains tied to whether the company's transformation can offset another year of expected revenue pressure.

Revenue decline sets the frame

According to 1-800-FLOWERS.COM on September 10, 2026, fiscal 2026 revenue fell 10.8 percent to USD 1.50 billion from USD 1.69 billion in fiscal 2025. The decline was concentrated in the Consumer Floral and Gifts segment, where full-year revenue fell 17.7 percent to USD 638.9 million.

The profitability comparison is sharper. Adjusted EBITDA dropped 90.0 percent to USD 2.9 million from USD 29.2 million, while the company reported a GAAP net loss of USD 134.8 million that included a USD 45.2 million non-cash goodwill and intangible impairment charge.

Fiscal 2027 starts with pressure

Management expects fiscal 2027 net revenue to decline at a mid-single-digit rate. At the same time, the company projects adjusted EBITDA of USD 10 million to USD 15 million, a range that would exceed fiscal 2026's USD 2.9 million but still includes USD 12 million of additional compensation expense.

The balance-sheet response adds a second layer to the outlook. The SEC filing dated September 9, 2026, describes revised liquidity and EBITDA covenants, monthly lender calls and permission to retain up to USD 30.0 million from certain asset sales after a USD 15.0 million term-loan prepayment.

Consensus target remains higher

According to Financhill on October 1, 2026, one Wall Street analyst contributes to a Buy consensus with a USD 4.00 12-month target. That target lies 57.5 percent above the USD 2.54 October 5 closing price, leaving the operating recovery as the central test for the valuation.

A separate transaction could provide liquidity but also changes the portfolio. StockTitan reports that the company agreed on September 26, 2026, to sell selected personalization businesses to PlanetArt for USD 45.0 million in cash, subject to customary closing conditions.

FLWS stock stays near yearly low

1-800-FLOWERS.COM stock closed at USD 2.54 on Nasdaq on October 5, 2026. The price stood USD 0.13 above the 52-week low of USD 2.41 and USD 4.56 below the 52-week high of USD 7.10.

1-800-FLOWERS.COM stock facts

  • Company: 1-800-FLOWERS.COM, Inc.
  • ISIN: US68243Q1067
  • Ticker: FLWS
  • Trading venue: Nasdaq Global Select Market
  • Price (as of October 5, 2026): USD 2.54 Closing price
  • 52-week range: USD 2.41-7.10
  • Sector / Industry: Consumer Cyclical

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