1-800-FLOWERS.COM closes USD 45 million sale. 1-800-FLOWERS.COM stock has November 5 results.

Published on 10/21/2026 at 04:36 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

The sale closed on October 19, 2026, with proceeds earmarked for debt reduction. 1-800-FLOWERS.COM stock has results due November 5.

Portfolio simplification and results

1-800-FLOWERS.COM completed a USD 45 million brand sale on October 19, 2026.
Fiscal 2026 revenue declined 10.80 percent to USD 1.50 billion.
Fiscal 2027 first-quarter results are scheduled for November 5, 2026.

FLWS, US68243Q1067, Illustration mit AI erstellt.

1-800-FLOWERS.COM (ISIN US68243Q1067) completed the USD 45 million sale of PersonalizationMall.com and Things Remembered on October 19, 2026, a transaction that directs proceeds toward debt reduction and strategic investment, according to TokenPost. The company is using the divestment to simplify its portfolio while preparing its next operating update.

Sale sharpens the portfolio

The official company release dated October 19, 2026, said the completed transaction covers two brands sold to PlanetArt and is intended to strengthen financial flexibility. The proceeds are earmarked for debt reduction and strategic initiatives, while fiscal 2027 guidance is due with the first-quarter results, according to 1-800-FLOWERS.COM.

What does the sale change?

The divestment follows a difficult fiscal 2026. Revenue declined 10.80 percent to USD 1.50 billion, while ecommerce sales fell 13.10 percent to USD 1.27 billion for the year ended June 28, 2026, according to Digital Commerce 360. Those figures explain why management is concentrating resources on its primary brands and seeking efficiency gains.

Three dated steps in the turnaround

On September 10, 2026, fiscal-year revenue stood at USD 1.50 billion and adjusted EBITDA at USD 2.90 million, according to the company investor page. On September 29, 2026, management described the USD 45 million transaction as part of its portfolio simplification strategy. On October 19, 2026, the sale was completed, with proceeds assigned to debt reduction and investment.

When are the next results?

The next two scheduled dates are November 5, 2026, for fiscal 2027 first-quarter results and an 8:00 a.m. ET conference call, and November 12, 2026, when the telephone replay ends, according to 1-800-FLOWERS.COM. The November update should show whether the simplified portfolio is translating into better revenue trends.

Nasdaq listing sets the frame

1-800-FLOWERS.COM is listed on the Nasdaq Global Select Market under ticker FLWS. Its business spans floral products, gourmet foods, gift baskets and related services, with fiscal 2026 customer activity reported at 7.5 million customers and more than 800,000 Celebration Passport members.