Kweichow Moutai presents four seasonal cultural products

Kweichow Moutai presented four seasonal cultural products at an event in Xiangyang on September 22. The products were subsequently listed on the iMoutai app.

Kweichow Moutai presented four seasonal cultural products at an event in Xiangyang, Hubei, on September 22, according to the company's website.

Four seasonal products presented

The products are themed around spring planting, summer cultivation, autumn harvest and winter storage. Each product is a 53 percent by volume, 500-milliliter Kweichow Moutai liquor product, the company said.

Listed on iMoutai

The four seasonal cultural products were formally launched and listed for sale on the iMoutai app, according to the company. The event was described as part of Kweichow Moutai's efforts to deepen consumer connections and develop cultural products.