Best Buy stock at USD 90.08 on September 28, 2026
Published on 09/28/2026 at 21:23 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Best Buy Co., Inc. shares last traded at USD 90.08 on the NYSE on September 28, 2026, at 19:22:31 UTC, down 0.47 percent from the previous session.
Holiday plans emphasize in-store experiences
Best Buy said in a September 14, 2026, corporate announcement that its holiday offering would include new store experiences, seasonal savings and faster shopping options. The company said savings events would begin in October across categories including gaming, computing and home theater.
The retailer also said new Meta Lab @ Best Buy experiences would arrive in 50 stores during the holiday season. The planned experiences include interactive demonstrations, smart mirrors, personalized fittings and dedicated Meta sales specialists. Best Buy said select stores would add dedicated Google store experiences in October.
Rewards and online shopping
Best Buy said My Best Buy Plus and Total members can earn 1 percent back in rewards on eligible purchases, or 6 percent when using a My Best Buy Credit Card. The company also highlighted an earlier launch of its Best Buy Gifting Center, a marketplace offering nearly 1 million products from more than 5,000 brands, and the ability for customers to find gift ideas and shop Best Buy products through ChatGPT.
