Amazon.com stock after-hours at EUR 219.33: plus 1.27 percent versus prior close
Published on 09/29/2026 at 21:05 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Amazon.com stock was at EUR 219.33 in after-hours trading at 9:03 p.m. CEST on September 29, 2026, according to Lang & Schwarz. The price showed a plus 1.27 percent change versus the prior Lang & Schwarz close of EUR 216.58.
Amazon Ads introduces a unified platform
Separately, Amazon Press Center reported on September 29 that Amazon Ads introduced Amazon Ads Agent at the unBoxed 2026 event. The platform integrates Amazon DSP and the advertising console into one experience and combines sponsored, display, video and audio advertising.
The company said the platform includes a conversational artificial-intelligence assistant for creating and optimizing campaigns, defining audiences and analyzing performance. Amazon Ads also presented DVA+, which brings together previously separate programmatic advertising functions and is designed to use Amazon shopping, browsing and streaming signals for campaign delivery and optimization.
Additional campaign capabilities
Marketing Dive reported the same day that Amazon Ads Agent combines Amazon’s demand-side platform and advertising console. The publication said full-funnel campaigns were available to advertisers in the United States, while DVA+ was scheduled to begin rolling out more broadly from late October through the end of 2026. It also reported new beta capabilities for media planning, targeting, campaign guidance, analytics and insight generation across 20 marketplaces and 21 languages.
