Jaisalmer, Indian

Jaisalmer Indian Craft Gin, an Epitome of Luxury, Leads the Luxury Indian Craft Gin Space with 50 Percent Market Share

13.05.2024 - 15:33:18

Business Wire India

Jaisalmer Indian Craft Gin leads the luxury Craft Gin space in India with about 50% market share, competing against the global brands
Jaisalmer Indian Craft Gin leads the luxury Craft Gin space in India with about 50% market share, competing against the global brands

Radico Khaitan Limited (“Radico Khaitan” or the Company), one of the largest liquor companies in India, proudly announces that Jaisalmer Indian Craft Gin leads the luxury Craft Gin space in India with about 50% market share, competing against the global brands. Truly a proud moment for “Made in India”. Launched in 2018, it is a testament to dedication to quality and innovation, as the company continues to push the boundaries of luxury brand production. With its distinctive blend of botanicals inspired by the rich heritage of India, Radico Khaitan Limited's gin has garnered acclaim for its exquisite taste and luxurious experience.

Use of botanicals is a time-honoured tradition in India, and through Jaisalmer Indian Craft Gin the company shares this knowledge with the world. Retaining the classic gin flavour of juniper berries, a refreshing twist has been added with hand-picked Indian botanicals. Of the 11 botanicals used in the distillation, 7 have been sourced from all four corners of India.

Capitalising on the success of Jaisalmer Indian Craft Gin, Radico Khaitan introduced a super luxury, Gold edition with 18 botanicals including Saffron, the most expensive herb. With Jaisalmer Gold, Radico Khaitan has also fulfilled the commitment to environmental stewardship. The Company makes use of desiccants to pull moisture from the air, using renewable energy sources. This water is then used in the making of Jaisalmer Gold Gin. The company has carefully taken steps towards reducing paper usage by consciously discontinuing gift boxes and paper labels and reducing its carbon footprint.

"Jaisalmer Indian Craft Gin is a true testament to our relentless pursuit of excellence, innovation, and the storied heritage of Indian craftsmanship. It has captivated consumers globally, earning its place as a standout gin loved by enthusiasts worldwide. It has led the way in shaping the evolving gin culture in India." remarked Mr. Abhishek Khaitan, Managing Director of Radico Khaitan Limited.

Jaisalmer Indian Craft Gin has earned numerous awards and accolades, solidifying its status as a premium brand in the spirits industry. Its focus on quality, craftsmanship, and storytelling resonated with consumers and experts, enhancing its reputation as a symbol of excellence. Recently, Jaisalmer Indian Craft Gin has been awarded a prestigious gold medal by The Fifty Best, a renowned US-based awards platform and digital guide to wines and spirits with top-rated listings. Other awards and recognitions include Double Gold at Barleycorn Awards 2023, Gold at San Francisco Award 2023, Luxury Lifestyle Awards featured amongst the Top 100 Premium Wine and Spirit Brands of the World for 2023, and Gold at London Spirit Competition 2024. Radico Khaitan at a Glance

Radico?Khaitan Limited (“Radico?Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company,?Radico?Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky.?Radico?Khaitan is one of the few companies in India to have developed its entire brand portfolio organically.

The Company’s brand portfolio includes Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, 1999 The Spirit of Victory Pure Malt Whisky, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whisky, Happiness in a Bottle: A Happily Crafted Gin, Morpheus and Morpheus Blue Brandy, Magic Moments Vodka, Magic Moments Remix Pink Vodka, Magic Moments Dazzle Vodka (Gold & Silver), Magic Moments Verve Vodka, 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whisky, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum and Old Admiral Brandy.

Radico?Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has distilleries situated in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 41 bottling units (5 owned, 28 contract and 8 royalty bottling units) spread across the country.

It is also one of the largest exporters of Alcoholic beverages from India, with brands available in over 102 countries.
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