Burt's Bees Lip Balm by The Clorox Company - classic care in a small tube
Published on 07/24/2026 at 11:40 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Burt's Bees Lip Balm sticks out of a cluttered handbag like a small yellow beacon, the matte tube slightly waxy to the touch when you twist the cap. The peppermint scent hits your nose before the stick touches your lips, cool and sharp. For The Clorox Company, this tiny tube is a quietly reliable consumer product that keeps moving units without fanfare.
Natural formula in a small stick
The Burt's Bees Lip Balm in its classic Beeswax variant is based on a simple ingredient list: beeswax, coconut oil, sunflower seed oil and peppermint oil for that cooling effect. Burt's Bees lists beeswax and nourishing plant oils as the core of the formula.
Each standard stick contains around 4.25 g of product and is packaged in the familiar yellow tube with a brown cap. The company positions the balm as 100% natural origin with responsibly sourced beeswax. When you glide it over dry lips, the texture feels firm but not draggy, leaving a thin, slightly glossy film.
The Clorox Company behind Burt's Bees
How Burt's Bees lip care fits into The Clorox Company portfolio and long-term consumer strategy.
Burt's Bees in the Clorox family
The Clorox Company acquired the Burt's Bees business back in 2007, adding natural personal care to a portfolio best known for bleach and cleaning products. Clorox highlights Burt's Bees as its flagship naturals personal care brand. Today, Burt's Bees operates as a key brand in Clorox's Personal Care segment.
CEO Linda Rendle has repeatedly pointed to Burt's Bees and other health and wellness brands as part of Clorox's strategy to balance its cleaning and household staples. In earnings calls, she stresses demand for wellness-oriented products as a structural trend. The lip balm, though small, represents that shift on the shelf.
Flavors, formats and pricing
Beyond the beeswax version, Burt's Bees Lip Balm comes in multiple flavors and variants, including Vanilla Bean, Pomegranate, Cucumber Mint and Mango. The brand groups its sticks into moisture, flavor and tinted sub-ranges. There are also tinted balms and SPF variants, all built around the same small-stick format.
In the US, a single Burt's Bees Lip Balm stick typically retails for about 3 to 5 dollars, depending on retailer and pack size. Major chains like Target sell the 0.15 oz stick in this price range. Multi-packs and flavor assortments slightly lower per-stick prices but increase basket size.
Distribution and consumer reach
The Burt's Bees Lip Balm is widely available in North America across drugstores, supermarkets, mass merchants and online marketplaces. Listings at Walmart show broad store availability and online shipping. European availability is patchier, with the brand focusing more on UK and select EU markets via retailers and Amazon.
Product manager roles at Burt's Bees focus heavily on ingredient transparency and sustainable sourcing, as seen in brand communications on beeswax and shea butter. Burt's Bees describes its beeswax story in detail, including working with beekeepers. That work gives the lip balm a narrative beyond simple moisture and mint.
Role in Clorox's portfolio and stock context
For The Clorox Company, Burt's Bees Lip Balm is part of a larger personal care and wellness basket that diversifies revenue beyond bleach and surface cleaners. Clorox groups Burt's Bees within its lifestyle and personal care brands. The lip balm's steady, repeat-purchase nature feeds into that strategy as a volume driver rather than a high-margin outlier.
On Xetra, The Clorox Company share (ISIN US1890541097) reflects the mixed performance of household, cleaning and wellness products, with Burt's Bees Lip Balm contributing as one of many branded staples across regions.
Key facts on Burt's Bees Lip Balm
- Product: Burt's Bees Lip Balm (Beeswax variant, 4.25 g stick)
- Manufacturer: The Clorox Company
- Category: Lifestyle / Consumer product
- Market launch: Burt's Bees lip balm introduced before Clorox acquisition; sold under Clorox since 2007
- MSRP / Price: Around 3–5 USD per stick in the US market
- Availability: Widely available in North American retail and online; selective distribution in Europe
- Target group: Consumers seeking everyday natural-origin lip care with simple ingredients
- Highlight / USP: 100% natural origin formula built around beeswax and peppermint oil in a compact, pocket-friendly stick
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