adidas AG: Bjørn Gulden, buy

adidas AG / DE000A1EWWW0

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

10.09.2026 / 17:15 CET/CEST
The issuer is solely responsible for the content of this announcement.

---

1. Details of the person discharging managerial responsibilities / person closely associated

a) Name

Title:
First name:	Bjørn
Last name(s):	Gulden

2. Reason for the notification

a) Position / status

Position:

Member of the managing body

b) Initial notification

3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a) Name

adidas AG

b) LEI

549300JSX0Z4CW0V5023 

4. Details of the transaction(s)

a) Description of the financial instrument, type of instrument, identification code

Type:	Share
ISIN:	DE000A1EWWW0

b) Nature of the transaction

Acquisition

c) Price(s) and volume(s)

Price(s)	Volume(s)
139.90 EUR	133,464.60 EUR
139.95 EUR	123,435.90 EUR
140.00 EUR	85,120.00 EUR
140.05 EUR	114,420.85 EUR
140.10 EUR	47,493.90 EUR

d) Aggregated information

Price	Aggregated volume
139.98 EUR	503,935.25 EUR

e) Date of the transaction

10/09/2026; UTC+2

f) Place of the transaction

Name:	XETRA
MIC:	XETR

---

10.09.2026 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
View original content: EQS News

---

Language:	English
Company:	adidas AG
	Adi-Dassler-Straße 1
	91074 Herzogenaurach
	Germany
Internet:	www.adidas-group.com
LEI Code:	549300JSX0Z4CW0V5023

End of News	EQS News Service

---

107004  10.09.2026 CET/CEST