Zalando stock gains as B2B growth strengthens Q3 profitability

Published on 11/04/2026 at 17:54 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Zalando stock enters a new phase as B2B growth lifts quarterly profitability. Management kept its 2026 outlook while AI expands the platform.

B2B expansion lifts quarterly profitability

Zalando's third-quarter GMV increased 7.5 percent and revenue rose 5.1 percent year over year.
B2B revenue climbed almost 28 percent, while the segment's adjusted EBIT more than doubled.
Management maintained its 2026 outlook and introduced Zalando Extended as an AI-driven platform expansion.

Zalando SE, DE000ZAL1111, Illustration mit AI erstellt.

Zalando reported another quarter of profitable growth on Tuesday, November 3, with B2B expansion becoming a stronger earnings driver. The company's corporate release, published by AD HOC NEWS, said group GMV rose 7.5 percent to 4.54 billion euros and revenue increased 5.1 percent to 3.17 billion euros in the third quarter.

Profitability broadens beyond retail

Adjusted group EBIT advanced 10.6 percent to 106.5 million euros, lifting the margin to 3.4 percent from 3.2 percent. The release attributed the improvement to lower fulfilment costs, ABOUT YOU integration synergies and B2B growth.

B2B revenue reached 354.4 million euros, up almost 28 percent year over year. Adjusted B2B EBIT more than doubled to 42.2 million euros, while the segment margin widened to 11.9 percent from 7.1 percent. By contrast, B2C adjusted EBIT fell to 64.4 million euros from 76.6 million euros, despite revenue growth.

AI adds a new platform option

Zalando introduced Zalando Extended, which brings products from other online shops onto its platform. The company said its own AI agent is intended to complete purchases inside the Zalando app from 2027, beginning with a Westwing pilot.

Active customers reached 63.2 million, while partner business and retail media posted double-digit growth. Management kept its 2026 outlook: reported GMV and revenue growth are expected in the lower half of the 12 percent to 17 percent range, with adjusted EBIT of 680 million to 720 million euros.

Zalando stock traded at 27.31 euros on Lang & Schwarz at 5:45 p.m. CET on Wednesday, November 4, 0.51 percent below the Xetra close of 27.45 euros on Wednesday. Investors can follow the real-time quote of Zalando stock.