Zalando appoints B2B chief. Zalando stock gains 1.23 percent

Published on 10/21/2026 at 11:18 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Christenson started October 15, 2026. Zalando stock costs EUR 25.47 on October 21, 2026 versus EUR 25.16 at the Xetra close.

Growth and analyst signals

Zalando named Tom Christenson to lead B2B expansion on October 20, 2026, as first-half B2B revenue grew 27.50 percent to EUR 631.00 million.
UBS cut its target from EUR 35.00 to EUR 33.50 on October 13, 2026, while retaining a Buy rating.
Zalando stock trades at EUR 25.47 at 11:11 a.m. CEST at Lang & Schwarz on October 21, 2026, plus 1.23 percent versus the Xetra close of October 20, 2026.

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Zalando (DE000ZAL1111) appointed Tom Christenson to lead its B2B business on October 20, 2026, while the division's comparable revenue had grown 27.50 percent year over year to EUR 631.00 million in the first half of 2026. Zalando Corporate said Christenson started on October 15 and will further scale the business services platform.

B2B expansion gets a new leader

Christenson previously worked in logistics and marketplace roles at Amazon and Uber Freight, according to FashionNetwork on October 20, 2026. His remit covers Zalando's Zeos, Tradebyte and Scayle services for third-party fashion and lifestyle sellers.

What does B2B growth mean?

The division generated revenue exceeding EUR 1.00 billion in 2025 and served more than 1,200 clients, while comparable first-half 2026 revenue reached EUR 631.00 million, up 27.50 percent, FashionNetwork reported. That combination gives the appointment a measurable operating context: B2B is scaling faster than a simple management reshuffle would suggest.

Three dates shape Zalando stock

On March 12, 2026, Zalando's investor-relations page listed fiscal-year 2025 revenue of EUR 12.30 billion and adjusted EBIT of EUR 590.70 million. On October 13, 2026, UBS cut its price target from EUR 35.00 to EUR 33.50 but retained its Buy rating, citing weaker sportswear demand and weather effects, according to MarketScreener. On October 20, Zalando announced Christenson's appointment and the EUR 631.00 million first-half B2B revenue figure.

Next results and the price

MarketScreener lists November 2, 2026 as the next earnings release date. The appointment therefore meets a near-term strategic milestone before the next quarterly test, while the UBS target remains EUR 8.03 above the current Lang & Schwarz price.

Zalando was trading intraday at EUR 25.47 at Lang & Schwarz on October 21, 2026 at 11:11 a.m. CEST, plus 1.23 percent versus the Xetra close of October 20, 2026 at EUR 25.16. The further course of trading is shown by the continuously updated real-time quote of Zalando stock.