Zacks upgrades Monster Beverage stock to strong buy

Published on 10/19/2026 at 09:24 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter revenue reached USD 2.54 billion, up 20.20 percent year over year. Monster Beverage stock costs EUR 40.71 on October 19, 2026.

Analyst stance and operating scale

Zacks Research upgraded Monster Beverage from hold to strong buy on October 14, 2026.
Second-quarter revenue reached USD 2.54 billion, up 20.20 percent year over year.
Monster Beverage stock traded at EUR 40.71 at 9:20 a.m. CEST at Lang & Schwarz on October 19, 2026.

Flatlay mit Aktienzertifikat, ISIN-Karte, unbeschrifteter Dose und Eiswürfeln auf Holztisch — Flatlay-Arrangement mit Aktienzertifikat und ISIN-Karte visualisiert die Investmentseite von Monster Beverage, ISIN US61174X1090, im Getränkemarkt, Illustration mit AI erstellt.

Monster Beverage (ISIN US61174X1090) traded at EUR 40.71 at Lang & Schwarz on October 19, 2026, at 9:20 a.m. CEST. MarketBeat reported on October 14, 2026, that Zacks Research upgraded the stock from hold to strong buy.

Three dates shape the story

Monster Beverage's latest operating milestone came on August 6, 2026, when the company reported second-quarter revenue of USD 2.50 billion and earnings per share of USD 0.60, above the USD 0.58 consensus estimate, according to MarketBeat. Revenue increased 20.20 percent from the same quarter a year earlier.

On October 9, 2026, Bank of America Securities analyst Peter Galbo maintained a Buy rating and set a USD 54.00 price target, Markets Insider reported. The latest milestone followed on October 14, 2026, when MarketBeat reported the Zacks upgrade from hold to strong buy.

What does the target mean?

The analyst picture remains divided on valuation. MarketBeat said Evercore cut its target from USD 95.00 to USD 52.00 in an October 8, 2026 report, while Bank of America Securities set USD 54.00 on October 9, 2026.

MarketBeat also cited a consensus target of USD 74.07 and a Moderate Buy consensus. The spread between Evercore's revised target and the consensus shows how sharply estimates differ even after the second-quarter revenue growth.

Stock context and company scale

Monster Beverage develops and markets energy drinks through brands including Monster Energy, Reign, NOS and Full Throttle. The company reported USD 584.54 million in net income for the second quarter of 2026, while quarterly gross margin was 56.00 percent.

On October 10, 2026, MarketBeat listed a USD 85.5 billion market capitalization and a 52-week range of USD 32.94 to USD 50.17 for the NASDAQ-listed stock. Those figures provide a separate US-dollar reference for the euro quotation used by investors in Germany.

Price remains the daily reference

The 9:20 a.m. CEST quotation places Monster Beverage in Xetra trading hours and keeps the market focus on the contrast between strong second-quarter growth and widely varying analyst targets. The company's primary listing is on NASDAQ under ticker MNST.

Monster Beverage was trading at EUR 40.71 at Lang & Schwarz on October 19, 2026, at 9:20 a.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Monster Beverage stock.