WPP stock trades during Thursday session after Q3 outlook update

Published on 11/12/2026 at 13:25 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

WPP stock remains in focus during Thursday trading after the company reiterated its 2026 outlook. The third quarter showed mixed operating trends.

WPP outlook and business progress

WPP reported third-quarter revenue of 3.274 billion pounds on October 29, up 0.5 percent year over year.
Revenue less pass-through costs fell 2.1 percent on a like-for-like basis in the quarter.
WPP reiterated its 2026 headline operating margin outlook of 12 percent to 13 percent.

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WPP's latest trading update remains the key business reference for investors on Thursday, November 12, 2026. In its October 29 release, WPP said third-quarter revenue rose 0.5 percent year over year to 3.274 billion pounds, while revenue less pass-through costs declined 2.1 percent on a like-for-like basis.

WPP stock traded at 5.03 euros on Lang & Schwarz at 13:16 CET on Thursday, November 12, 2026.

Mixed signals from the third quarter

The update showed different trends across WPP's businesses. WPP Media returned to like-for-like growth of 0.3 percent, while WPP Production grew 2.5 percent. WPP Creative declined 5.1 percent, and revenue less pass-through costs for the Global Integrated Agencies fell 2.1 percent like for like.

Revenue for the first nine months reached 9.647 billion pounds, down 1.9 percent on a like-for-like basis. Revenue less pass-through costs totaled 7.156 billion pounds, a decline of 3.9 percent like for like.

Guidance remains unchanged

WPP reiterated its expectation that second-half like-for-like revenue less pass-through costs will decline by a low to mid-single-digit percentage, with the fourth quarter toward the better end of that range. The company also maintained its full-year headline operating margin expectation of 12 percent to 13 percent.

Management said the Elevate28 plan is focused on stabilizing performance, simplifying the group and positioning WPP for a return to growth during 2027. The company also cited new or retained assignments involving The Coca-Cola Company, DoorDash, Nestle, Uber and Waymo.