WPP stock lifts after Deutsche Bank raises target
Published on 09/08/2026 at 13:53 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
WPP stock (JE00B8KF9B49) drew fresh attention after Deutsche Bank Research raised its target to 555 pence from 425 pence and kept a buy rating on September 8, 2026. The shares opened at USD 25.33 in the U.S. quote tracked by MarketBeat, while the same report put the 1-year range at USD 14.81 to USD 27.78.
Target price resets the debate
The new 555 pence target is 130 pence above the old level, a 30.6 percent increase, and it gives WPP a clear valuation anchor for the rest of the week. MarketBeat also recorded seven analysts covering the stock, with two sell ratings, three hold ratings and two buy ratings, which leaves the average view at hold.
London trading stays mixed
On September 7, 2026, a London market wrap said the FTSE 100 finished down 0.1 percent at 10,822.13 points, and WPP traded within its intraday band inside the 52-week range. That matters because the stock did not need a broader index tailwind to stay in the conversation.
The market backdrop also showed a modestly weaker session for large caps, which makes the broker move more important than a simple index drift. For investors, the target revision is now the clearest short-term reference point.
Half-year numbers still matter
WPP reported first-half 2026 revenue of GBP 6.66 billion and operating profit of GBP 447 million, with the company saying like-for-like revenue less pass-through costs fell 2.3 percent in the period. Those figures remain the most recent operating baseline visible in the current market discussion.
The comparison is sharper on profitability: the GBP 447 million operating profit sits against a year-earlier base that was lower, while the 2.3 percent decline in like-for-like revenue less pass-through costs shows why analysts remain split between buy and hold.
WPP services engine
WPP's core business spans advertising, media investment management and data consultancy through brands such as Ogilvy, Grey, GroupM and Wavemaker. That mix is the backdrop to every target update, because the market is still weighing slower top-line growth against the scale of the network.
Stock levels to watch
In the U.S.-quoted line, WPP opened at USD 25.33 and traded below its 1-year high of USD 27.78 but well above the USD 14.81 low on September 8, 2026. The latest quoted range and the 555 pence broker target now define the near-term frame for the shares.
WPP stock at a glance
- Company: WPP plc
- ISIN: JE00B8KF9B49
- Ticker: WPP
- Trading venue: London Stock Exchange
- Price (as of September 8, 2026): USD 25.33
- Sector / Industry: Communication Services / Advertising
- Index membership: FTSE 100
