WPP stock heads into October 29 update after H1 revenue decline

Published on 10/04/2026 at 19:49 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

WPP stock closed at GBp 372.70 on October 2 after H1 revenue fell 4.4 percent to GBP 6.37 billion. Analysts see an average target of GBP 3.8667.

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WPP stock (ISIN JE00B8KF9B49) closed at GBp 372.70 on the London Stock Exchange on October 2, 2026, down 2.66 percent from the previous session. The company reported H1 2026 revenue of GBP 6.37 billion, a 4.4 percent decline from the comparable period, while headline operating margin improved to 8.4 percent from 8.2 percent, according to Miirage.

October 29 sets the next test

WPP will publish its third-quarter 2026 trading update on October 29, covering the three and nine months ended September 30. The announcement will be followed by a conference call at 9:00 a.m. BST, according to StockTitan.

The timing matters because WPP entered the second half with weaker top-line momentum but a higher margin. Management also said on September 23 that its 2026 guidance remained unchanged from the interim-results update, according to WPP.

Analyst targets stay above the quote

The analyst consensus is Neutral across 15 analysts, with an average target of GBP 3.8667, a high target of GBP 5.55 and a low target of GBP 2.50, according to Investing.com. The average target stands 3.75 percent above the October 2 price, while the wide GBP 2.50 to GBP 5.55 spread shows how differently analysts assess WPP's turnaround prospects.

Recent target changes underline that divide. Deutsche Bank raised its target to GBp 555 from GBp 425 with a Buy rating, while Citi lifted its target to GBp 430 from GBp 285 but retained a Neutral view, as Yahoo Finance reported on October 2, 2026.

WPP stock remains below its yearly high

At GBp 372.70, WPP stock was 9.67 percent below its 52-week high of GBp 412.60 and 70.48 percent above its 52-week low of GBp 218.50 on October 2, 2026. The company had a market capitalization of GBP 4.0 billion and trading volume of 3.32 million shares on that session.