Whirlpool Corp., US9633201069

Whirlpool stock reports Q2 loss as shares trade near yearly low

Published on 10/05/2026 at 17:21 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Whirlpool stock was trading at USD 29.93 on October 5, 2026, with the 52-week low at USD 29.49. Q2 revenue fell 6.8 percent to USD 3.52 billion, while 2026 operating targets held.

Aquarellmalerei einer Industriestadt mit Fabrikschornsteinen und Firmensitz am Fluss — Whirlpool Corp. (US9633201069) hat Wurzeln im industriellen Mittleren Westen, gezeigt als Aquarellbild einer Flussstadt, Illustration mit AI erstellt.

Whirlpool stock (ISIN US9633201069) was trading at USD 29.93 on the NYSE on October 5, 2026, down 1.27 percent at 11:20 a.m. ET and 1.49 percent above its 52-week low of USD 29.49. The latest operating picture combines a second-quarter adjusted loss with a reaffirmed recovery plan.

Q2 revenue falls to USD 3.52 billion

Zacks reported on August 3, 2026, that Whirlpool posted adjusted EPS of negative USD 0.21 for the quarter ended June 2026, versus adjusted EPS of USD 1.34 in the year-earlier quarter. Revenue reached USD 3.52 billion, down 6.8 percent from USD 3.77 billion, and missed the consensus estimate by 2.35 percent.

The standardized quarterly statement shows a different earnings basis: GAAP diluted EPS was USD 1.15 and net income attributable to common shareholders was USD 88 million in Q2 2026. The distinction matters because the adjusted figure captures the ongoing operating result used in the earnings discussion, while the GAAP figure includes items outside that measure.

Margins improve while demand stays weak

In the Q2 2026 call, Fortune reported that Whirlpool's ongoing EBIT margin improved sequentially by 50 basis points to 1.8 percent. North America delivered USD 2.4 billion in sales, up 8 percent from Q1, while its EBIT margin improved by 240 basis points.

The margin progress is tied to pricing and cost actions, but demand remains a constraint. Whirlpool said U.S. industry demand declined 3.4 percent year over year in Q2, while North American sales declined 1.5 percent year over year.

2026 outlook keeps the recovery test

Whirlpool reaffirmed its operational outlook in the August 4, 2026, earnings call. Fortune reported guidance for 1.5 percent like-for-like revenue growth in 2026, a 4 percent ongoing EBIT margin and USD 300 million in free cash flow.

Management also said Whirlpool is targeting USD 150 million in structural cost takeout during 2026 and expects year-end net debt below USD 5 billion. For investors, the central test is whether pricing and new products can lift margins faster than weak appliance demand pressures volume.

Analysts see wide valuation gap

MarketBeat lists a Reduce consensus from 12 analysts, with one Buy, eight Hold and three Sell ratings. Its average 12-month price target is USD 45.44, with a high target of USD 93.00 and a low target of USD 31.00.

Against the NYSE price of USD 29.93 on October 5, 2026, the consensus target lies 51.8 percent above the price. The wide spread between the low target and the average target reflects the uncertainty surrounding Whirlpool's earnings recovery, balance-sheet pressure and consumer demand.

Whirlpool stock trades near yearly low

Whirlpool stock was trading at USD 29.93 on the NYSE on October 5, 2026, with a session range of USD 29.49 to USD 30.35 and volume of 704,034 shares. Its market capitalization was USD 1.9 billion, while the 52-week range stood at USD 29.49 to USD 94.82.