Whirlpool Corp., US9633201069

Whirlpool launches a refrigerator and Whirlpool stock trades at EUR 27.28

Published on 10/01/2026 at 15:22 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Second-quarter sales fell 6.80 percent to USD 3.52 billion. Whirlpool stock costs EUR 27.28 on October 1, 2026 after EUR 27.05, plus 0.85 percent.

Aquarellmalerei einer Industriestadt mit Fabrikschornsteinen und Firmensitz am Fluss — Whirlpool Corp. (US9633201069) hat Wurzeln im industriellen Mittleren Westen, gezeigt als Aquarellbild einer Flussstadt, Illustration mit AI erstellt.

Whirlpool Corporation (ISIN US9633201069) launched a 36-inch French-door refrigerator with an in-door nugget ice maker on September 23, 2026, as MarketScreener reported. Whirlpool stock was trading at EUR 27.28 at Lang & Schwarz on October 1, 2026 at 3:12 p.m. CEST, up 0.85 percent from the prior close of EUR 27.05.

New product meets weak sales

The product launch adds a fresh item to Whirlpool's refrigeration portfolio, but the latest reported quarter shows the operating challenge clearly. In the second quarter of 2026, net sales fell 6.80 percent year over year to USD 3.52 billion, while ongoing earnings per share turned into a loss of USD 0.21 from earnings of USD 1.34 a year earlier, according to Yahoo Finance on September 2, 2026.

Sales also missed the USD 3.602 billion consensus mark by USD 85.00 million, a 2.36 percent shortfall calculated from the two reported values. The ongoing EBIT margin fell from 5.30 percent in the year-earlier quarter to 1.80 percent, reflecting lower volumes, tariffs, raw-material inflation and fuel costs.

Analysts lower the valuation bar

Bank of America cut its Whirlpool price target from USD 38.00 to USD 31.00 and kept an Underperform rating on September 11, 2026, according to MarketBeat. The same source reported a 12-analyst consensus of Reduce, with one Buy, eight Holds and three Sells, alongside an average target of USD 45.44.

That split matters because the average target is not the latest risk signal: the USD 31.00 Bank of America target is only USD 0.32 above the latest primary-exchange low of USD 30.68. Whirlpool's near-term earnings report will provide the next quantified test of whether pricing actions can offset volume pressure.

October earnings date approaches

Zacks lists October 26, 2026 as Whirlpool's expected next earnings release date and gives a consensus earnings estimate of USD 1.01 per share for the quarter ending September 2026. The date is a scheduled reference point, while the second-quarter comparison remains the clearest evidence of the pressure facing the appliance maker.

Whirlpool stock stays near its low

On the NYSE, Whirlpool was last at USD 30.68 on September 30, 2026 at 4:00 p.m. ET. Its market capitalization was USD 2.0 billion and its 52-week range was USD 30.21 to USD 94.82 as of that quote snapshot.