Wells Fargo cuts target to USD 190 for Booking Holdings stock

Published on 10/12/2026 at 11:32 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Wells Fargo cut its target from USD 220.00 to USD 190.00 on October 7, 2026. Booking Holdings stock costs EUR 144.18 on October 12, 2026.

Key points in brief

Wells Fargo cut its Booking Holdings price target from USD 220.00 to USD 190.00 on October 7, 2026.
Booking Holdings reported USD 7.35 billion in second-quarter revenue, up 8.10 percent year over year.
The stock was at EUR 144.18 at Lang & Schwarz on October 12, 2026 at 11:30 a.m. CEST.
Booking Holdings had a USD 124.2 billion market capitalization and a USD 150.14 to USD 220.81 52-week range as of October 9, 2026.

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Booking Holdings (ISIN US09857L1089) was at EUR 144.18 at Lang & Schwarz on October 12, 2026 at 11:30 a.m. CEST. On October 7, 2026, Wells Fargo cut its Booking Holdings price target from USD 220.00 to USD 190.00 while keeping an Equal Weight rating, according to Markets Insider.

Three dates explain the shift

On August 3, 2026, Booking reported second-quarter revenue of USD 7.35 billion, up 8.10 percent year over year, and earnings per share of USD 2.54 versus consensus of USD 2.43, according to MarketBeat. On September 30, 2026, the company paid a quarterly dividend of USD 0.42 per share, the same report said. On October 7, 2026, Wells Fargo set the lower USD 190.00 target, making the analyst action the latest dated event.

What does the target cut signal?

The cut puts travel-demand risk beside a quarter that still delivered measurable growth. Investing.com reported on October 7, 2026 that Wells Fargo reduced its third-quarter room-night growth estimate by 0.20 percentage points to 5.50 percent and cited pressure on long-haul travel demand from the prolonged Middle East conflict.

Booking's second-quarter operating picture was stronger than the new target suggests. Revenue reached USD 7.35 billion against a USD 7.19 billion consensus estimate, while earnings per share exceeded the USD 2.43 estimate by USD 0.11, according to MarketBeat. The contrast is important: the latest analyst concern centers on forward travel demand, while the latest reported quarter shows an 8.10 percent revenue increase.

Stock valuation and market context

Booking Holdings had a market capitalization of USD 124.2 billion as of October 9, 2026. Its primary listing is Nasdaq under ticker BKNG, and the 52-week range was USD 150.14 to USD 220.81 on the same date. The company operates online travel and restaurant reservation services through brands including Booking.com, Priceline, Agoda, KAYAK and OpenTable.

The next investor test is whether the company can preserve second-quarter growth while managing the demand risks highlighted by Wells Fargo. The current euro quotation remains materially above the Nasdaq 52-week low in its separate currency frame, so the two market references should not be combined into one performance calculation.

Market report Nasdaq Composite

Booking Holdings was trading at EUR 144.18 at Lang & Schwarz on October 12, 2026 at 11:30 a.m. CEST. The further course of trading is shown by the continuously updated real-time quote of Booking Holdings stock.