Wayfair stock: Argus raises price target to USD 135
Published on 11/15/2026 at 14:01 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSArgus raises its Wayfair outlook
- Argus lifted its price target to USD 135 from USD 125 while maintaining a Buy rating.
- The analyst cited market-share gains, faster earnings growth and Wayfair's Loyalty Rewards program.
Argus raised its price target for Wayfair on Thursday, November 12, to USD 135 from USD 125 and maintained a Buy rating, according to Markets Insider. The analyst pointed to ongoing market-share gains and accelerating earnings growth in online home furnishings.
Growth drivers behind the target
Argus also highlighted Wayfair's focus on its Loyalty Rewards program. The note linked the company's outlook to continued expansion in online home-furnishings sales.
The target increase adds to a series of analyst actions following Wayfair's latest quarterly update. For investors, the central question is whether stronger U.S. demand and operating improvements can translate into sustained earnings growth while the broader home-furnishings market remains challenging.
Wayfair company details
- Company: Wayfair Inc.
- ISIN: US94419L1017
- Primary listing: New York Stock Exchange
The broader U.S. equity market is tracked through the S&P 500 market environment.
