Walmart rules out personalized pricing and Walmart stock costs EUR 92.70
Published on 10/03/2026 at 12:39 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Walmart Inc. ruled out personalized pricing in a September 25, 2026 letter from President and CEO John Furner, stating that the company will not use a customer’s income, shopping history or urgency to set a price. The letter was published by Walmart.
On October 3, 2026, Walmart stock costs EUR 92.70 in weekend trading at Lang & Schwarz at 12:37 p.m. CEST. That is up EUR 0.04, or plus 0.04 percent, versus the close of EUR 92.66 at Lang & Schwarz on October 2, 2026. The further course of weekend trading at Lang & Schwarz until 1:00 p.m. CET/CEST is shown by the continuously updated real-time quote of Walmart stock.
Walmart’s pricing policy
Furner wrote that Walmart does not set different prices based on who a customer is or the time of day. He also said Walmart will not use information shared with Sparky, its artificial-intelligence shopping assistant, to raise a customer’s price or hide lower-priced options. The company said its people will continue to oversee pricing and that it will monitor and test its technology against those commitments. Walmart’s letter also said digital shelf labels display approved prices and do not independently determine or change them.
The last Xetra trading day
The October 2, 2026 close at Lang & Schwarz was EUR 92.66. Xetra and the primary exchanges are closed on October 3, 2026. The next Xetra session is scheduled for October 5, 2026.
Store technology
In an October 1, 2026 company article, Walmart described Shop to Light, Stock to Light and Pick to Light features using LEDs in digital shelf labels. The company said the tools help customers find products and help associates stock shelves and fill online orders. Walmart also said the labels do not collect customer information or determine individual prices. Walmart’s company article provided those details.
