VF Corporation stock gains as Deutsche Bank resumes coverage with Hold rating
Published on 09/17/2026 at 19:42 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
VF Corporation stock (ISIN US9255241033) closed at USD 12.88 on the New York Stock Exchange on September 16, 2026, up 1.2% from the prior session, signaling a cautious recovery move ahead of fresh analyst commentary. As GuruFocus reported on September 17, 2026, Deutsche Bank reinstated coverage of VF Corporation with a Hold rating and a USD 14.00 price target, highlighting operational stabilization and ongoing brand repositioning.
Deutsche Bank sees limited upside for now
According to GuruFocus on September 17, 2026, Deutsche Bank resumed coverage on VF Corporation with a Hold recommendation and set a price target of USD 14.00, positioning the stock modestly above its recent trading level of about USD 12.84 to USD 12.88. The analyst view implies upside of roughly 8% to 9% from the September 16, 2026 close of USD 12.88, suggesting that a more pronounced re-rating would require stronger execution across VF's major brands.
As Yahoo Finance noted on September 17, 2026, Deutsche Bank signaled that a sustained multiple expansion in VF Corporation stock will likely depend on The North Face, Timberland and Vans all delivering durable growth over multiple years. This underscores that brand-level performance remains the key risk and opportunity for investors, with the bank effectively putting the burden of proof on management to sustain a turnaround.
Valuation signal from GF Value metric
Beyond traditional analyst targets, valuation metrics also indicate some headroom for VF Corporation stock. According to GuruFocus on September 17, 2026, the platform's proprietary GF Value measure for VF Corporation stands at USD 15.73, compared with a referenced current price of USD 12.85. On that basis, the stock is described as approximately 18.3% undervalued, reflecting a margin of safety between the market price and the intrinsic value estimate.
This comparison between the GF Value of USD 15.73 and the spot price in the USD 12.84 to USD 12.89 range suggests that VF Corporation stock trades noticeably below the modelled fair value level, even though Deutsche Bank's fundamental target of USD 14.00 remains below the GF Value benchmark. For investors, the spread between USD 12.88, USD 14.00 and USD 15.73 highlights how different frameworks currently assess VF's recovery potential and may explain the Hold stance despite the implied upside.
Stock level and trading snapshot
Per recent NYSE quote data as of September 16, 2026, VF Corporation stock closed at USD 12.88 with a daily gain of 1.2% versus its prior close around USD 12.73, reflecting a modest positive reaction ahead of Deutsche Bank's September 17, 2026 rating resumption. Intraday trading saw prices in the USD 12.80 to USD 12.89 range, with the stock remaining well below historical peaks but stabilizing after a prolonged drawdown.
According to MarketBeat on September 17, 2026, VF Corporation shares traded around USD 12.89 on the NYSE in the latest session, with the broader analyst community assigning the stock an overall consensus rating of Hold and an average price target of USD 17.42. This average target stands meaningfully above Deutsche Bank's USD 14.00 level and roughly USD 4.53 above the September 16, 2026 close of USD 12.89, indicating that several houses still model a more pronounced recovery scenario.
Analyst consensus and risk backdrop
The combination of Deutsche Bank's Hold rating at USD 14.00 and the MarketBeat consensus target of USD 17.42 suggests a divided analyst landscape, where some expect VF Corporation stock to re-rate significantly if execution improves, while others remain cautious. As 24/7 Wall St highlighted on September 16, 2026, VF Corporation previously cut its dividend by 82%, and the stock is down 47.68% since January 3, 2023 and 77.81% over five years, framing the current valuation in the context of a deep, multi-year drawdown.
This historical performance underscores the key risk cited by Deutsche Bank and other observers: the turnaround in VF Corporation's portfolio must translate into sustained revenue and margin improvement to justify higher multiples. Until more recent quarterly figures are reported and digested, the market appears to be balancing the roughly 18.3% undervaluation signaled by the GF Value metric against the significant drawdown and dividend reset documented by 24/7 Wall St.
VF Corporation stock around USD 12.9
VF Corporation stock most recently changed hands around USD 12.88 to USD 12.89 on the NYSE as of September 16 and September 17, 2026, with modest daily gains of about 1.2% and incremental moves of USD 0.15 to USD 0.17 versus prior closes in the USD 12.70 range. The single-stock moves occur against a backdrop of an average Street price target of USD 17.42 and a Deutsche Bank target of USD 14.00, leaving the shares trading at a discount to both benchmarks while investors wait for clearer evidence of a sustained operational turnaround.
VF Corporation stock at a glance
- Company: VF Corporation
- ISIN: US9255241033
- Ticker: VFC
- Trading venue: NYSE
- Price (as of September 16, 2026): 12.88 USD
- Market capitalization: [value] USD (as of September 16, 2026)
- Sector / Industry: Consumer Discretionary / Apparel, Footwear and Accessories
- Index membership: [index]
