UBS raises target for Amazon.com stock from USD 318 to USD 348

Published on 10/27/2026 at 16:06 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Third-quarter results are due October 29, 2026. Amazon.com stock costs EUR 226.23 on October 27, 2026, up 1.65 percent versus the Xetra close.

UBS target update

UBS raised its Amazon.com price target from USD 318.00 to USD 348.00 on October 27, 2026.
Amazon's second-quarter revenue rose 20.00 percent to USD 200.61 billion, while AWS revenue increased 36.70 percent.
Amazon.com stock costs EUR 226.23 at Lang & Schwarz on October 27, 2026 at 4:02 p.m. CEST, 1.65 percent above the Xetra close of October 26, 2026.
Amazon will discuss third-quarter results on October 29, 2026.

Amazon.com Inc., US0231351067, Illustration mit AI erstellt.

Amazon.com Inc. (ISIN US0231351067) saw UBS raise its price target from USD 318.00 to USD 348.00 on October 27, 2026, according to MarketScreener. The new target stood 39.71 percent above Amazon's Nasdaq price of USD 249.09 on October 26, 2026. At Lang & Schwarz, the stock was trading at EUR 226.23 on October 27, 2026 at 4:02 p.m. CEST, up EUR 3.68 or 1.65 percent versus the Xetra close of October 26, 2026 at EUR 222.55.

Amazon prepares for October 29

Amazon will discuss its third-quarter 2026 results on October 29, 2026, at 2:00 p.m. PT, according to Amazon. The scheduled call gives the new UBS target an immediate test, because investors will be able to compare AWS growth and capital spending with the assumptions behind the analyst view.

USD 196.00 to USD 287.20 range

MarketScreener lists a 52-week Nasdaq range of USD 196.00 to USD 287.20 and a 2026 gain of 7.92 percent for Amazon as of October 26, 2026. The Nasdaq listing and the stock's USD 249.09 close on that date are also identified by MarketScreener. The close was 13.27 percent below the 52-week high, leaving the current valuation below its yearly peak while the euro quotation moved above the Xetra close.

What will the results test?

Amazon's second-quarter revenue reached USD 200.61 billion, up 20.00 percent from the prior-year quarter, while operating income rose 43.00 percent to USD 27.46 billion. The figures are reported in the Q2 2026 earnings-call transcript carried by Yahoo Finance. AWS revenue increased 36.70 percent to USD 42.20 billion, making the cloud segment the clearest numerical support for UBS's target. Amazon's third-quarter sales guidance was USD 197.00 billion to USD 202.00 billion, with operating income guidance of USD 22.50 billion to USD 26.50 billion.

Valuation meets a fresh catalyst

MarketScreener reports a 2026 price-to-earnings ratio of 19.20 and market capitalization of USD 2.7 trillion as of October 26, 2026. Amazon pays no dividend, according to the same company profile. The contrast is direct: the stock's 7.92 percent 2026 gain trails the scale of the operating expansion shown by second-quarter revenue and AWS growth, while the October 29 report will provide the next dated test of those figures.

Amazon stock after the Xetra close

The euro quotation was above its Xetra base in late German trading, while the USD 348.00 target remains tied to the October 27 UBS update and the October 29 results date. The further course of trading is shown by the continuously updated real-time quote of Amazon.com stock.