UBS keeps EUR 201.00 target for SAP stock, 3.25 percent above price

Published on 10/13/2026 at 14:48 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

Results are due October 21, 2026 at 10:05 p.m. CEST. SAP stock costs EUR 194.67 on October 13, 2026, plus 0.11 percent versus the Xetra close.

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UBS maintained its Neutral rating and EUR 201.00 target for SAP on October 8, 2026, leaving the target 3.25 percent above the EUR 194.67 Lang & Schwarz price. FinanzNachrichten.de reported that analyst Michael Briest also expects slower growth in SAP's Current Cloud Backlog. The stock was at EUR 194.67 at Lang & Schwarz on October 13, 2026 at 2:40 p.m. CEST, plus 0.11 percent versus the Xetra close of October 12, 2026 at EUR 194.46.

Results arrive October 21

SAP will publish its third-quarter 2026 financial results on October 21, 2026 at 10:05 p.m. CEST, followed by an analyst and investor conference call at 11:00 p.m. CEST, according to SAP. The date gives the UBS view a near-term test, particularly because its October 8 analysis centered on cloud backlog growth and margins.

Stock stays below yearly high

At EUR 194.67, SAP stock is 20.32 percent below its 52-week high of EUR 244.30, using the dated market range available for the German listing. The current quote is also 1.28 percent above the October 9 Xetra close of EUR 191.46, indicating that the October 12 close has become the relevant daily comparison for the October 13 session.

The price to earnings ratio is 28.59, and the latest quoted market capitalization for SAP's US-listed instrument was USD 253.8 billion on October 12, 2026. That valuation measure is separate from the euro quote and does not change the Lang & Schwarz price used in this report.

Comparison with peers

SAP (Xetra, EUR): plus 0.11 percent, price to earnings ratio 28.59.

Oracle (NYSE, USD): minus 2.83 percent, price to earnings ratio 21.54, market capitalization USD 395.8 billion.

Salesforce (NYSE, USD): plus 2.09 percent, price to earnings ratio 21.34, market capitalization USD 191.6 billion.

Price and target in view

UBS's EUR 201.00 target leaves a 3.25 percent gap above the Lang & Schwarz price, while the October 21 results date supplies the next defined company event. The further course of trading is shown by the continuously updated real-time quote of SAP stock.